If working for an organization that supports the land and people of Israel excites you, then join us and you needn't wait another minute to change the world!
Position Overview:
We are seeking a Senior Marketing Manager to responsible for Jewish National Fund-USA's suite of websites, ensuring that our digital footprint is presented with clarity, credibility, and impact. Jewish National Fund-USA's current suite of websites include: jnf.org, jnf.org/store, jnflegacy.org, amhsi.org, worldzionistvillage.org, jointinstitute.jnf.org, galileeculinaryinstitute.com
Location: NYC (5 days in-office)
Reports To: Director of Marketing
Employment Type: Full-Time
Position Responsibilities:
- Website management, content strategy, and ownership: maintains and updates our core website jnf.org as well as additional sub-sites, maintaining a centralized content system to keep websites timely and consistent, informed by marketing priorities and calendars
- SEO and AI: researches and implements search engine optimization best practices to enhance discoverability, including metadata, structured content, and keyword alignment, in conjunction with third party agencies
- User Experience: working with data analytics team, design team, web development team, and outside agencies, and key stakeholders, recommends and executes updates to website to optimize user experience
- Ecommerce and donation management: drive sales to our ecommerce store for Trees and Support Packages (jnf.org/store), as well as optimize other donation and transaction experience to enhance conversion funnel and customer journey from first click through sale/donation/registration
- Registration management: supports teams with optimizing user experience in event registration, travel booking, and peer to peer platforms
- Calendar Ownership: Maintains short- and long-range marketing and content calendars for website as well as additional assigned verticals, aligning with cross-department content priorities
- Drive Traffic: in conjunction with key internal stakeholders and outside agency, assist in landing page execution and asset needs to optimize conversion from paid and organic digital media
- Email and Text Message Strategy: Supports team with email and text message calendar, platform optimization, and user journey
- Copy and Design integration: Partners with the Copywriter and Design team for execution of content (written messaging, design, and UX/UI) on landing pages and other assets as needed
- Asset Delivery: Ensures all creative, copy, and digital elements are requested from the appropriate teammates and delivered on schedule for timely use on websites.
- Team and Agency Coordination: Work closely with internal and external IT partners to maintain websites
- Hands On Execution: Assists with updates directly in website backends as needed
- Manages one marketing team member in support
- Helps manage and execute additional marketing tasks as needed
Qualifications
- Five or more years of digital and website marketing experience
- Experience with Sitefinity, Accel Events, Rallybound/NeonOne, Shopify, and/or similar platforms
- Experience with analyzing and optimizing online customer journeys
- Experience running campaigns across email, social, paid media, and landing pages
- Experience with a media agency: briefs, targeting, creative, optimization
- Strong project leadership across stakeholders and timelines
- High attention to detail across pages and campaign assets
- Strategic and creative thinker with a bias toward testing and iteration
- Willingness to roll up your sleeves and execute day to day tasks in addition to strategic ones
Perks:
- Days off for all work-prohibitive Jewish holidays, in addition to the secular US holidays
- 3pm close-of-business on Fridays
- Flexible expense reimbursement for mileage and donor meetings
- Top-notch healthcare (including dental and vision)
- Parental Leave policy
- Employer-paid life insurance
- Employer-paid short and long-term disability
- 403(b) with generous 10.5% employer contribution
- Opportunities to travel to Israel
Compensation:
$90,000 - $110,000
Pay Type:
Salaried
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role.
WHAT WE DO
At Jewish National Fund-USA, we turn vision and dreams into reality. For almost 125 years, we have built the land of Israel for its people. As one of the most trusted names in philanthropy, our mission is to attract 800,000 new residents to Israel's underpopulated North and South and to be the leading organization for Zionist engagement. We build schools, medical centers, culinary institutes, resilience facilities, emergency response centers, water reservoirs, parks, and playgrounds while creating employment and community service initiatives, along with youth development programs for thousands of young Israelis. We also support Israelis with disabilities, bring hundreds of college faculty members and student leaders beyond the Jewish community to Israel, invest in agricultural R&D, and host the largest gathering of Zionists in the U.S. annually at our Global Conference for Israel. All of this is accomplished as we embark on the largest philanthropic capital project in Israel's history—the $350 million, 16-acre World Zionist Village in the city of Be'er Sheva.
And yes, we also support tree planting. Since 1901, we have helped plant over 260 million trees in Israel, which enabled the country to be one of the few to enter the 21st century with a net gain in trees.
No project, program, or initiative stands alone. Through our circles of impact, everything we do contributes to job creation, economic growth, higher living standards, and more—helping us realize our goal of attracting new residents to Israel's North and South
OUR CREDENTIALS & PARTNERSHIPS
A registered 501(c)(3) organization, Jewish National Fund is recognized as a 4-star organization by Charity Navigator, America's leading independent charity evaluator, for its sound fiscal management, accountability, and transparency. JNF has also been rated a top charity by the American Institute of Philanthropy and meets the 20 rigorous standards of the Better Business Bureau (BBB) Wise Giving Alliance, and the transparency standards of Tzedakah, Inc. No other Jewish organization meets all these standards.
OUR CULTURE
We are ViZion-driven relationship-based, fast-paced, and Positively Israel!
OUR CORE VALUES
Be Bold: Beyond. We are proud and passionate, vocal, and visionary about Israel and Zionism. We pride ourselves on our out-of-the-box thinking and the great things it accomplishes for the land and with the people of Israel.
Belong: Stay long. We are an inclusive and diverse workplace welcoming and respecting all cultures, ages, religions, ethnicities, genders, orientations, and physical abilities. Understanding that a work-life balance is crucial to the success of our organization, we are empathetic, understanding, caring, appreciative, and respectful of one another as we strive to develop and retain our professionals and donors for the long-run.
Be Inscribed: Be the Impact. To walk in the land of Israel and see the impact of our work instills the greatest sense of fulfillment. We strive for each employee to make their mark, leave their footprint, be heard, and feel relevant as together we help ensure the vibrancy of Israel for the next 100 years. We plant the future, not just trees.
Be Kind: Act with Chesed. At JNF-USA we do not underestimate the power of kindness. We use recognition and praise to motivate teams, individuals, donors, and stakeholders. We are proud of our please and thank you's. We listen and lend a helping hand when a co-worker is challenged. Whether random or deliberate acts, kindness is a key ingredient to our positive workplace and mindset.
B'Yachad: Together. Great collaboration between our employees, donors and affiliates in Israel is a priority: everyone matters no matter their role. We recognize that open and inspirational communication, teamwork, and collegiality is a force multiplier in reaching our goals, mission, and vision. Jewish National Fund-USA exemplifies the power of unity.