If working for an organization that supports the land and people of Israel excites you, then join us and you needn't wait another minute to change the world!
Position Overview:
We are seeking a Marketing Manager to own the marketing for Jewish National Fund- USA Travel and Tours by driving discovery, trust, and action across the website and all marketing channels. You are accountable for how Travel is presented and promoted. You set the standard for messaging, storytelling, and visuals so the experience is clear and consistent from first click through after travel follow up.
Location: NYC (5 days in-office)
Reports To: Director of Marketing
Employment Type: Full-Time
Key Responsibilities:
1. Travel marketing strategy and direction
- Set the marketing strategy for Travel across channels and campaigns
- Maintain a Travel marketing calendar aligned to priorities and seasonal demand
- Shape messaging that reaches a wide range of travelers, and continually test and refine creative and performance
2. Full ownership of Travel website content
- Own every word of Travel on the website, across all pages and key conversion moments
- Ensure every description is accurate, confident, and compelling
- Own photo selection and standards so imagery is intentional, accurate, and trust building
3. Deep mastery of the full traveler journey
- Know the full journey from landing on the site through exploration, inquiry, booking support, pre trip communications, on trip expectations, and after travel follow up
- Spot friction and drop off points and build marketing fixes that increase confidence and reduce hesitation
- Partner with design and communications to deliver the right assets by stage, including emails, landing pages, social content, flyers, and video
4. Integrated campaign development and execution
- Lead campaigns across email, organic social, paid media, landing pages, and retargeting
- Partner with Source, our media agency, on paid strategy, execution, and optimization
- Keep story, creative, and next steps aligned across every touchpoint
5. Cross team collaboration and operational leadership
- Translate tour priorities into clear briefs, timelines, and deliverables
- Keep stakeholders aligned on web updates, messaging updates, and campaign launches
- Protect accuracy, consistency, and quality across all Travel marketing outputs
6. Day to day execution of collateral and asset delivery
· Ensure all creative, copy, and collateral (digital and print) are requested from the appropriate teammates and delivered on schedule
Qualifications
- Four or more years of marketing experience with strong digital fundamentals
- Strong copywriting and editing for travel experiences and itineraries
- Ability to improve digital journeys through structure, calls to action, and testing
- Experience running campaigns across email, social, paid media, and landing pages
- Experience with a media agency: briefs, targeting, creative, optimization
- Strong project leadership across stakeholders and timelines
- High attention to detail across pages and campaign assets
- Strategic and creative thinker with a bias toward testing and iteration
- Willingness to roll up your sleeves and execute day to day tasks in addition to strategic ones
Perks:
- Days off for all work-prohibitive Jewish holidays, in addition to the secular US holidays
- 3pm close-of-business on Fridays
- Flexible expense reimbursement for mileage and donor meetings
- Top-notch healthcare (including dental and vision)
- Parental Leave policy
- Employer-paid life insurance
- Employer-paid short and long-term disability
- 403(b) with generous 10.5% employer contribution
- Opportunities to travel to Israel
Compensation:
$70,000 - $100,000
Pay Type:
Salaried
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role.
WHAT WE DO
At Jewish National Fund-USA, we turn vision and dreams into reality. For almost 125 years, we have built the land of Israel for its people. As one of the most trusted names in philanthropy, our mission is to attract 800,000 new residents to Israel's underpopulated North and South and to be the leading organization for Zionist engagement. We build schools, medical centers, culinary institutes, resilience facilities, emergency response centers, water reservoirs, parks, and playgrounds while creating employment and community service initiatives, along with youth development programs for thousands of young Israelis. We also support Israelis with disabilities, bring hundreds of college faculty members and student leaders beyond the Jewish community to Israel, invest in agricultural R&D, and host the largest gathering of Zionists in the U.S. annually at our Global Conference for Israel. All of this is accomplished as we embark on the largest philanthropic capital project in Israel's history—the $350 million, 16-acre World Zionist Village in the city of Be'er Sheva.
And yes, we also support tree planting. Since 1901, we have helped plant over 260 million trees in Israel, which enabled the country to be one of the few to enter the 21st century with a net gain in trees.
No project, program, or initiative stands alone. Through our circles of impact, everything we do contributes to job creation, economic growth, higher living standards, and more—helping us realize our goal of attracting new residents to Israel's North and South
OUR CREDENTIALS & PARTNERSHIPS
A registered 501(c)(3) organization, Jewish National Fund is recognized as a 4-star organization by Charity Navigator, America's leading independent charity evaluator, for its sound fiscal management, accountability, and transparency. JNF has also been rated a top charity by the American Institute of Philanthropy and meets the 20 rigorous standards of the Better Business Bureau (BBB) Wise Giving Alliance, and the transparency standards of Tzedakah, Inc. No other Jewish organization meets all these standards.
OUR CULTURE
We are ViZion-driven relationship-based, fast-paced, and Positively Israel!
OUR CORE VALUES
Be Bold: Beyond. We are proud and passionate, vocal, and visionary about Israel and Zionism. We pride ourselves on our out-of-the-box thinking and the great things it accomplishes for the land and with the people of Israel.
Belong: Stay long. We are an inclusive and diverse workplace welcoming and respecting all cultures, ages, religions, ethnicities, genders, orientations, and physical abilities. Understanding that a work-life balance is crucial to the success of our organization, we are empathetic, understanding, caring, appreciative, and respectful of one another as we strive to develop and retain our professionals and donors for the long-run.
Be Inscribed: Be the Impact. To walk in the land of Israel and see the impact of our work instills the greatest sense of fulfillment. We strive for each employee to make their mark, leave their footprint, be heard, and feel relevant as together we help ensure the vibrancy of Israel for the next 100 years. We plant the future, not just trees.
Be Kind: Act with Chesed. At JNF-USA we do not underestimate the power of kindness. We use recognition and praise to motivate teams, individuals, donors, and stakeholders. We are proud of our please and thank you's. We listen and lend a helping hand when a co-worker is challenged. Whether random or deliberate acts, kindness is a key ingredient to our positive workplace and mindset.
B'Yachad: Together. Great collaboration between our employees, donors and affiliates in Israel is a priority: everyone matters no matter their role. We recognize that open and inspirational communication, teamwork, and collegiality is a force multiplier in reaching our goals, mission, and vision. Jewish National Fund-USA exemplifies the power of unity.