Chief Operating Officer (COO)

Chief Operating Officer (COO)

Location:  Covesville, Virginia (on-site or regional proximity required)

Type:  Full-time

Compensation:  $100 - 200k, depending on experience and equity options.

ROLE OVERVIEW

Managing and growing a high-end kosher meat company and its hospitality counterpart, in conjunction with a local herd manager and staff team, along with distributed sales representatives.

ABOUT THE COMPANY

Hiddr Meats is a kosher, regeneratively raised meat company based in Central Virginia, selling direct to consumers through bundles, direct orders, and a network of regional pickup points. Hiddr Hopetal is a hospitality venture built on the experience of the high quality meat at its pasture source, along with other farm / craft products and processes at the heart of the Blue Ridge ethos.

KEY RESPONSIBILITIES

Hiddr Meats

• Develop and execute a sales strategy focused on growing the pickup point network and expanding the customer base.
• Manage the regional sales team; cultivate community partners and institutional relationships to support pickup operations in each market.
• Oversee customer-facing communications and marketing in collaboration with marketing support - ensuring consistent messaging across outreach and promotions.
• Work alongside the herd manager to understand production capacity and project growth in alignment with sales goals.
• Own pricing strategy; maintain a clear understanding of cost, margin, and competitive positioning.
• Set goals, track performance, and provide regular reporting.

Hiddr Hopetal

• Build and manage the Hopetal hospitality calendar, including curated retreats, reunion rentals, and guest-led programs.
• Develop/build out and oversee retreat programming across multiple formats — curated Shabbos retreats, seasonal gatherings, reunion stays, and guest-led programs — including the development of add-on experiences guests can draw on during their stay.
• Manage the hospitality coordinator and support staff; oversee booking systems, guest communication, and housekeeping coordination.
• Serve as the primary point of contact for retreat facilitators, event organizers, and guests.
• Build and maintain relationships with vendors, instructors, and external facilitators.
• Integrate Hiddr Meats and Refualary offerings into the guest experience - ensuring guests have access to the farm market, meat products, and apothecary during their stay.

• Operations & Team Management
• Establish and maintain accountability structures across a distributed team including documented goals, regular check-ins, and performance tracking
• Manage relationships with contractors, vendors, and external partners across the properties
• Provide regular, professional reporting to the executive / ownership team, especially regarding goal-related decisions, developments, and operational issues.
• Identify gaps in systems and processes and implement solutions

QUALIFICATIONS

Required

• Demonstrated experience managing operations in a multi-faceted organization 
• Strong written and verbal communication skills; able to report clearly and concisely
• Experience hiring, managing, and holding accountable
• Ability to take initiative, manage competing priorities, and make clear decisions in a dynamic and evolving environment.
• High personal standards for quality and attention to detail  

Preferred

• Background in hospitality, food and beverage, or consumer products
• Experience working within or alongside Jewish community life, or a values-driven organization with a strong sense of mission and culture.
• Familiarity with kosher food standards or regenerative agriculture
• Experience building sales channels or distribution networks

TO APPLY

Send a resume and a brief note explaining your interest and relevant background to [email protected]. Candidates who advance will be asked to complete a short written exercise after the first interview.