Social Media Coordinator

Who We Are: 

Yachad, a division of The Orthodox Union, the nation’s largest Orthodox Jewish organization‚ supports individuals with intellectual, developmental, and learning disabilities. Yachad helps these individuals participate more fully in Jewish life and the broader society by providing educational, employment, and relationship opportunities.

The Orthodox Union (OU) is the largest Orthodox Jewish organization in the United States. Founded in 1898, the OU supports a network of synagogues, youth programs, Jewish and Religious Zionist advocacy programs, programs for the disabled, localized religious study programs, and international units. The OU maintains a kosher certification service, whose circled U symbol is found on the labels of many kosher commercial and consumer food products.

Position Summary:

The Social Media Coordinator is responsible for managing and growing Yachad’s digital presence across social media platforms, with a primary focus on the Yachad_Universe accounts. This role includes creating and publishing daily content and collaborating with several departments to ensure cohesive and mission-aligned messaging. The Social Media Coordinator is responsible for analyzing performance metrics and using that data to guide strategy, monitoring digital trends to produce timely and relevant content, and increasing follower growth and audience engagement.

Responsibilities:

• Create and publish daily content for Yachad_Universe
• Collaborate with other Yachad departments to develop cohesive social media content
• Analyze social media metrics to inform and refine strategy
• Develop and execute strategic social media goals
• Monitor digital trends to create timely, relevant content
• Engage with followers by responding to comments and messages
• Grow social media following across all platforms
• Increase audience engagement and interaction
• Expand and strengthen Yachad’s presence on additional social media platforms

Qualifications:

• BA/BS required or comparable experience
• Experience posting and knowledge of trends on Instagram, Facebook, LinkedIn, Twitter, TikTok and WhatsApp
• Advanced knowledge and experience creating static and video content in Canva and other social media content creation tools
• Ability to work in a fast-paced environment
• Ability to work well within a team
• Strong multitasking skills and attention to detail a must
• Ability to communicate effectively in both oral and written communication as appropriate
• Understand social media KPIs