Marketing & Communications Manager

Marketing & Communications Manager

Reports to: Head of School

Hours and Location:
Full time, on-site Monday–Thursday 8 am–4 pm; Friday 8 am–1:30 pm. Occasional nights or weekends as needed.

Salary Range: $55,000–$60,000

Position Overview

The Marketing & Communications Manager is responsible for creating and executing marketing initiatives that directly drive student enrollment and retention. This is a hands-on role for a high-energy, creative professional who thrives on producing content, growing community visibility, and generating measurable results.

The ideal candidate will bring fresh ideas, hustle, and a proactive mindset to ensure SSLI is widely known, talked about, and shared within the Jewish community and beyond.

Primary Responsibilities

Enrollment & Retention Marketing

• Develop and implement marketing campaigns that increase inquiries, tours, and applications.
  
• Create and promote referral programs, open houses, and admissions events to prospective families.
  
• Build relationships with parent ambassadors and other community connectors to increase word-of-mouth referrals.
  
  

Social Media & Digital Marketing

• Manage SSLI’s daily social media presence (Instagram, Facebook, and additional platforms as appropriate).
  
• Capture and post real-time photos and videos showcasing school life, events, and student achievements.
  
• Increase engagement and reach through creative, shareable content and timely responses to comments and messages.
  
  

Content Creation & Storytelling

• Write, design, and distribute marketing materials, flyers, and newsletters using Canva or similar tools.
  
• Develop stories that highlight students, alumni, and school events to inspire pride and attract new families.
  
  

Community Outreach & Visibility

• Build and maintain relationships with synagogues, preschools, and community organizations to expand SSLI’s reach.
  
• Identify and pursue opportunities for earned media coverage (local papers, blogs, and community websites).
  
  

Event Marketing & Promotion

• Promote admissions events and school-wide activities to drive attendance and excitement.
  
• Capture and share live updates from events to showcase SSLI’s vibrant community.
  
  

Tracking & Reporting

• Maintain a marketing calendar and track performance metrics (inquiries, tours, social media growth, email open rates).
  
• Provide regular updates to the Head of School on marketing performance and enrollment progress.
  
  

Qualifications & Skills

• 1–3 years of marketing experience with a focus on social media, content creation, or event promotion; education or nonprofit experience a plus.
  
• Strong social media skills and comfort taking photos and videos.
  
• High energy, proactive, and results-driven; thrives on making things happen quickly.
  
• Strong writing skills and basic design skills (Canva or Adobe).
  
• Outgoing and personable; comfortable networking with families and community partners.
  
• Organized and able to manage multiple projects at once.
  
  

Why Join SSLI?

This is an opportunity to take ownership of marketing efforts and directly influence the growth and excitement of our school community. You’ll join a mission-driven organization, build a strong marketing portfolio, and make a meaningful impact on the lives of students and families.