Director of Marketing and Communications

Momentum Unlimited | Remote, United States

Posted Date 11/07/2022
Description

Director of Marketing and Communications

November 2022

Location: Remote (US or Israel Based)

 

MOMENTUM BACKGROUND 

 

Momentum (previously known as the JWRP), a global non-profit organization based in Maryland, USA, was established in 2008 to empower women to change the world through Jewish values that transform themselves, their families, their communities, and the world. 

 

Momentum’s flagship program, the Momentum Year-Long journey, is an educational experience that includes a free, eight-day, personal immersive journey through Israel. More than 20,000 Jewish individuals from more than 25 different countries have already experienced this lifechanging trip, together with 250 Partner Organizations around the world. Participants return home with the best gift of all — a love for Israel, a profound kinship with each other, and a connection to Jewish values. At the request of many participants, their husbands, and Partner Organizations, we created Momentum opportunities for men, helping to lift the family together. Over 1,000 men have already experienced the spirit-building power of Momentum. In 2014, Momentum partnered with Israel’s Ministry of Diaspora Affairs, significantly expanding Momentum’s reach. 

 

Dedicated to inspiring Jewish individuals to live their most meaningful lives, Momentum has 

expanded to provide three entryways: 

 

Momentum Living, our multimedia platform, is home to a growing array of on-demand videos 

and podcasts, engaging webinars, thoughtful articles, and virtual reunions. With new dynamic 

content added daily, Jewish parents can tune in from wherever they are to gain the tools and 

the inspiration they need to connect to their Jewish heritage in meaningful ways. 

 

Momentum Journeys are transformative experiences that bring together Jewish individuals – 

both locally and in Israel – to connect to Jewish values, engage with Israel, take action, and 

foster unity without uniformity. 

 

Momentum Learning features robust educational programming and resources to enable our 

community to learn on their own, with their families, and with their friends; to bring their learning into every area of their lives, and to enrich every holiday celebration. 

 

POSITION OVERVIEW

Reporting to the Chief Operating Officer, the Director of Marketing & Communications is responsible for global brand management, strategy development, and operational implementation for all marketing channels (e.g., digital, video, social, web, print, graphics, podcasts & public relations). Builds marketing programs to advance the organizational strategic vision. Works with cross-functional senior leadership to assess the marketing needs of each department and provides comprehensive support to ensure their communications are timely, on-brand and on-message.  Leads a team of approximately 4 internal staff including recruitment, operational accountability, performance management and career development. Assesses the need for external vendors and contractors and oversees the identification and selection of supplemental resources as well as the management of their deliverables.

 

ESSENTIAL DUTIES & RESPONSIBILITIES

Strategy: Works with relevant staff and lay leaders to create a comprehensive annual marketing strategic plan that includes multi-faceted business solutions utilizing all marketing channels for various audiences (e.g., international partners, participants, individual and institutional funders, and press).

  • Collaborates with departmental leaders to create strategies for maximizing new and existing initiatives, programs, and services. Ensures brand standards, a global market and exceptional quality are reflected in all approaches.
  • Evaluates feasibility, risk, and reward of each element to help grow the organization.

Marketing Operations: Responsible for the creation and implementation of detailed work plans, including all marketing channels, to activate all aspects of the marketing strategic plan. Ensures adequate staffing and resources, clear prioritization, and strong project management.

  • Spearheads the execution of messaging to address all activities and audiences, including participants, partners, vendors, funders, board members, and internal team members. Implements a strong process for reviewing and approving all marketing collateral and assets. Ensures appropriate alignment with global audiences, all relevant languages are represented, and proper content is translated.
  • Develops and implements exceptional project management systems and tools ensuring clear roles and decision making, timeline and budget management, streamlined approval processes and proactive progress monitoring.
  • Retains agencies and consultants as appropriate, and holds vendors accountable for meeting deadlines, budgets, and quality standards.
  • Oversees the process for identifying, compiling and reporting all KPI’s, metrics, and results and recommends improvements based on outcomes.
  • Builds and maintains strong, collaborative partnerships with department leaders to uphold Marketing & Communications commitment to exceptional thought partnership.
  • Develops and manages the annual marketing budget.

 

Management: Hires, trains, supervises, and develops a strong internal team.

  • Provides project direction, sets appropriate deadlines, directs the management of priorities, and effectively resolves unexpected problems or delays to keep workflow moving.

Development Liaison: Ensures the development team has strong internal client management so all aspects of donor stewardship can be addressed in a timely manner.

  • Steers the marketing team to provide material for donor cultivation, solicitation meetings and funder reports.
  • Maximizes collaboration with Development for all joint programs (e.g., e-philanthropy, crowd funding, and online campaigns).

Content Development/Editorial & Writing: Leads the team in developing innovative, informative, and engaging copy for a wide range of audiences and formats.

  • Ensures meticulous editing and proofreading of all generated work including product generated by marketing staff, vendors, board members, and cross-functional leaders.
  • Creates content as appropriate for projects including donor communication, annual reports, and organizational programs.

Performs other duties as assigned.

Qualifications:

  • Bachelor's degree required; communications, marketing or journalism focus preferred
  • 8-10+ years of relevant marketing experience in a related field. Preference for some years of experience to include non-profit, global, Jewish communal and/or fundraising environments.
  • Minimum of five years managing staff: capacity to lead and develop a team’s skills through effective feedback and coaching, motivating and empowering colleagues
  • Successful track record in senior marketing role overseeing the full spectrum of marketing channels. Capable of both creative and art direction as well as attention to detail and process management
  • Experience managing financial components of marketing programs (P&L, ROI)
  • Excellent oral and written communication skills and strategic listening skills
  • Strong organizational, project management, and problem-solving skills
  • Strong knowledge of Jewish culture and traditions strongly preferred
  • Must have flexibility to work nontraditional hours including occasional evenings and Sundays, as needed to address time-sensitive business needs.

 

Skills  

  • Solid Microsoft Office Suite skills.
  • Proficiency with project management tools - Asana preferred
  • Strength in HubSpot and social media platforms

 

Momentum is a growing organization that recognizes and supports individuals from a broad range of experiences and backgrounds. We are proud to be an equal-opportunity employer.

 

Salary Range: $135,000-150,000

Salary135000.00 - 150000.00 Annual
Duration
Full Time
Categories
Marketing/Communications
Benefits
Retirement Plans | Dental | FSA | Leave Early for Shabbat | Life Insurance | Medical Insurance | Paid Holidays | Paid Vacation | Parental Leave | Sick Days | Vision
Job Location
Remote

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