About You
You are a dynamic storyteller, a strategic thinker, and an excellent and empathic director. You have a proven track record of digital storytelling, inspirational breakthrough brand communications campaigns, and innovative content strategy. You have a vision of how to bring our mission and message to our constituents and the Boulder community. You are comfortable using both cutting-edge and traditional media and methods of communication. You think quickly and thrive on juggling multiple projects and priorities. You are excited by the challenge of bringing Har HaShem into the 21st century, positioning our unique community as a meaningful Jewish destination in Boulder and the surrounding community. You are familiar with Jewish culture, spirituality, and traditions or possess a desire to learn more.
Our Community
- We are the one Reform Jewish congregation in Boulder County, creating meaning in our lives through a wide range of Jewish practices.
- We strive to be a community of belonging, seeing people for who they are and where they are in their Jewish journeys.
- We believe that individuals and families should have multiple gateways into Jewish life and learning. We have been experimenting with different programming relating to content, cohort, type of learning (family or peer), schedule and intensity of involvement.
- We value our tent that we have put up since Covid emerged. Not just because it provides a safer environment, but because it represents who we aspire to be… a place that is open on all sides, providing different entry points, and inviting our folks to come toward the center.
- We have a Strategic Visioning process that will guide us toward greater engagement with our community.
- The foundation on which our Vision is built:
- We celebrate together and lift each other when we have fallen
– G’milut chasadim - acts of generosity and kindness
- We are inspired to realize our human potential
– B’tzelem Elohim - in the image of the divine
- We work to make the world more just
– Tzedek, tzedek tirdof - justice, justice shall you pursue
Congregation Har HaShem is seeking a creative and dynamic, full time Marketing/Communications Director to join our vibrant temple community. As the Marketing and Communications Director, you will play a pivotal role in promoting our temple's mission, events, and programs through the implementation and development of effective marketing strategies. This is an exciting opportunity for an individual passionate about community engagement, with a strong background in marketing and communications.
Responsibilities and Duties:
Develop and Implement Marketing Plans:
- Work closely with leadership to understand the synagogue's goals and objectives and to communicate them to the public.
- Create comprehensive marketing plans to promote events, programs, and community initiatives.
- Audit all communications to the congregation and propose a plan that is based upon best practices.
Content Creation:
- Generate engaging and relevant content for various modes of communication, including social media posts and the temple website.
- Oversee the weekly communications to the congregation and develop targeted marketing for specific events.
- Collaborate with each synagogue department to gather information and stories that highlight the richness of our community.
Email Marketing
- Organize and deploy newsletters and/or announcements utilizing priority message points and visual direction from Temple leadership
- Segment and update email database lists, as needed
Social Media Management:
- Manage and generate content for social media platforms to enhance the temple's online presence.
- Monitor social media trends and engage with the community through comments and messages.
Website
- Regularly update photography, spotlights, and messaging to reflect timely priorities of the congregation
- Continually refine event calendar to ensure accuracy and reliable usage by congregants
- Monitor website traffic and assess updates to user experience, as needed
Graphic Design:
- Create visually appealing graphics for both online and offline promotional materials.
- Ensure a consistent and professional brand and visual identity in all marketing materials, including the communications sent by each synagogue department
Event Promotion:
- Develop and execute marketing strategies to promote synagogue events, including religious services, educational programs, musical events and community gatherings.
- Coordinate with event organizers, including staff and lay leaders to develop a timeline and strategy for the effective promotion of events.
Analytics and Reporting:
- Track the performance of marketing campaigns through analytics tools. Provide regular reports and insights to leadership, highlighting areas of success and opportunities for improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of professional work experience in the field of communications.
- Proven experience in marketing, preferably in a community or religious organization.
- Understanding of, or curiosity about Jewish rituals, holidays and customs.
- Strong written and verbal communication skills.
- Ability to work collaboratively and creatively in a team-oriented environment.
- Proficient in graphic design tools and social media platforms.
- Rich creative thinking and the ability to make Har Hashem shine in words and design.
- Direct email marketing experience, including strategy, implementation, analytics, and reporting.
- Deep familiarity with all social platforms.
- Content creation skills, i.e.: photography, video editing, copywriting.
- Proficiency with the Google Suite (Gmail, Drive, Docs, Sheets, etc.).
- Experience tracking, analyzing, and reporting on key metrics.
- Basic understanding of HTML and CSS.
Location: Congregation Har HaShem in Boulder.
The Director of Marketing and Communications reports directly to the Executive Director.
Hours: 30-40 hours per week, including some time on nights, weekends, Jewish and secular holidays. This position works four days in the office and one remotely.
Salary Range: $44,000 - $60,000.
Benefits include: health and dental insurance, long-term and short-term disability, medical Leave, family Leave, retirement plan, paid vacation, secular & Jewish holidays, professional development.
Application Requirements
- Cover Letter: Please include a cover letter with your resume that demonstrates your relevant skills and experience, plus interest in this position
- Work Design Portfolio/Reel: A minimum of 3-5 examples of work including samples of email and social media
To apply please submit your resume, cover letter and portfolio to [email protected]. Any questions about the position should be directed to [email protected]. Applications will be reviewed on a rolling basis until the position is filled.
We do not pay for relocation. No phone calls, please.
Congregation Har HaShem is an Equal Opportunity Employer.
Statistics show that underrepresented groups apply to jobs only if they meet 100% of the qualifications. If you meet the majority of the qualifications but have the right personal characteristics and believe you can still do an outstanding job in this role, Har HaShem encourages you to apply.