Assistant Director of Social Media

What you’ll be responsible for:

JUF seeks an innovative social media content strategist to elevate our organization’s social media presence and community impact. Reporting to the Senior Associate Vice President, Marketing and Communications, the ideal candidate will oversee social media outreach to conceptualize, write and produce original, platform-native content that resonates with our diverse audiences. Understanding current and emerging platforms, social media trends, best practices and how to analyze social media data is a must. This position is a unique combination of skills including editorial sensibility, technical proficiency on platforms, and a standout storyteller to elevate our brand voice and bring JUF’s mission to life in compelling and innovative ways.  The salary range for this role is $80,000-$85,000.

What you’ll be doing:

• Lead social media strategy building to create original, brand-aligned, thoughtful and emotionally resonant content tailored for specific platforms and audiences.
• Identify compelling content that reflects the voice of JUF and the breadth and depth of our brand to continually connect with our diverse audiences with meaning and impact.
• Write with clarity, creativity, and consistency to expand reach and deepen impact across digital channels.
• Oversee management of social media committee across the organization; help elevate approved social media brands under the JUF umbrella.
• Work in deep partnership with Senior Social Media Associate and Creative team to ideate, create and execute content across platforms. Supervise and manage Senior Social Media Associate.
• Develop multi-faceted narratives and shape a content voice that reflects and elevates JUF’s mission.
• Increase engagement and quality followers, drive traffic, and conversions.
• Understand and continually evaluate social media platforms—strengths, weaknesses, and which platforms are the best fit for JUF.
• Continually monitor social media platforms to understand mindset of community, stay up to date on breaking news and news of interest to Chicago’s Jewish community.
• Identify opportunities to further brand strategy with paid content, influencers and brand ambassadors.
• Support JUF Campaign and mandatory campaign-related activities on an ongoing basis.

What you need to succeed: 

• BA in journalism, public relations, integrated marketing communications, marketing, or related field.
• 7-10 years professional experience
• Understanding of Jewish issues and Israel
• Superior interpersonal, organizational, written, and verbal communication skills
• Strong capacity for copywriting and innovative content creation
• Proven ability to develop social media outreach strategies for outreach to new audiences
• Expert understanding of social media data reporting and best practices on various platforms
• Able to pivot, multi-task, and manage time well on a continual basis
• Strategic thinker and executor of content
• Able to lead with a collaborative, creative, team-focused mindset

What you’ll love about us:

At JUF, you can be part of one of the largest non-profit social welfare institutions in Illinois. We provide food, refuge, healthcare, education, emergency assistance, and essential services to 500,000 Chicagoans of all faiths and millions of Jews around the world. We offer medical, dental, and vision insurance, 401(k) with base contribution and match, additional health and wellness benefits, financial benefits, professional training, tuition reimbursement, paid family leave, and much more. We have a flexible schedule with core hours and the ability to work from home / remote a few days per week (for most positions) on a hybrid basis.