Marketing Associate, West Camps

URJ | Remote, United States

Posted Date 7/27/2022
Description

Location:                  Northern California preferred, will consider remote/online, potential In residence at camp during summer 

Department:             Camp & Immersives – Camp Newman & 6 Points West 

Reporting to:            Director, Marketing & Communications – West Camps 

Salary Range:           $45,000 - $50,000 plus competitive benefits package 

Employment Type:    Full Time, Benefits Eligible  

 


 

THE ROLE 

The Union for Reform Judaism’s (URJ) West Coast camps seek a dynamic and passionate Marketing Associate for vibrant summer camps and year-round retreats and immersive experiences for individuals, families, and organizations.

The Marketing Associate helps to implement a marketing and communication strategy across multiple digital platforms including websites, social media, community partner communications as well as assists in public relations. 

This position serves as a critical member of the camp team and is primarily responsible for managing and executing all marketing and communications. Target audiences include current and potential campers, families, all program participants, synagogues, organizational partners, donors, and press.

Preferred graphic design and copywriting skills including Canva, Adobe Creative Suite, Wordpress, and blogs.

Maintaining an awareness of market trends, opportunities, and needs, the Marketing Associate collaborates with internal and external partners to help camp and the larger URJ system create communities of belonging that build confidence and character of young people, so they are inspired as leaders to make the world a better place and pursue lifelong engagement in Jewish life. 

WHAT YOU WILL DO 

The Marketing Associate, West reports to Director of Marketing and Communications, West and is responsible for the following: 

CAMP LEADERSHIP 

  • Serve as a member of camp’s professional team and partner with colleagues on year-round strategies and additional designated projects.     
  • Maintain a consistent presence as a leader within the camp community with respect to role modeling of institutional and racial equity, diversity, and inclusion (REDI) principles, Jewish values, supervision and accountability for all rules and procedures, and dedication in all respects to the camp’s mission and vision.  

MARKETING & COMMUNICATION OPERATIONS  

  • Work with Director of Marketing to create and implement strategic, Integrated Marketing and Communications Calendars for URJ West (Camp Newman, Camp Kalsman, 6 Points West)
  • Engage audiences through social media, WordPress sites, email, blogs, and other outlets to advance the URJ’s online fundraising and audience growth goals. 
  • In partnership with camp teams, maintain comprehensive view of communications plan across all programs and events. 
  • Oversee, consistently update, and manage email communications ensuring that data and lists are updated through Salesforce, Marketing Cloud, CampMinder, and any future CRMs. 
  • Assist with analyzing results on all platforms and consistently update as needed for department goals
  • Create promotional materials as needed – on and offline brochures, flyers, events
  • Assist with Public Relations as needed  

ONLINE PRESENCE 

  • Execute and track social media activity (Facebook, Twitter, Instagram, LinkedIn); analyze performance metrics (web analytics, social media insights) to review with executive team to guide future social media campaigns. 
  • Serve as lead social media admin for all camps in catchment including paid and unpaid posts, analytics, and plans for scheduled posts and campaigns. 
  • Maintain and enhance website pages – WordPress CMS 
  • Plan, write and post content to blogs. 
  • Other online marketing activities as needed and suggested. 

CREATIVE RESPONSIBILITIES 

  • Create social and other marketing materials
  • Design and message creative communications with Canva and/or Adobe Creative Suite
  • Work within URJ’s communications policies and guidelines including the use of social media, branding guidelines, templates, etc.  

SUMMER AND YEAR-ROUND PROGRAMATIC RESPONSIBILITIES 

  • The position may involve residence at a camp throughout the summer or during academic year events.  
  • Assist with the train and supervision of summer staff, including social media intern, photographers, videographers, journalists, and all those responsible for interface with camp families and congregations. 

WHO YOU ARE & KEYS TO SUCCESS (THE MUST-HAVES): 

To be successful in this job, you excel in the following areas: 

  • Experience developing and executing integrated marketing programs including how to target marketing programs to key audiences.
  • Digital marketing acumen - focus on social, websites, and blogs.
  • Strong creative marketing mindset.
  • Willing to work in a fast-paced environment with an openness to change. 
  • Graphic Design experience designing and writing marketing tactics including social, digital, websites, blogs, press releases through Canva and/or Adobe Creative Suite
  • Communication and Customer Service. Comfortable speaking with individuals in the camp community from diverse backgrounds (including guardians of campers, staff members, alumni/ae, lay leaders and other supporters). Open and effective communication and a relatable and professional manner with internal and external stake holders. Ability to effectively and professional represent camp and the URJ and able share the vision for the camp and its program.   
  • Time Management, Organization, & Flexibility Skills. Ability to assess needs and opportunities for success and must be willing to make changes “on the fly” as necessary, in partnership with the Executive Director and other professional staff. Able to manage projects and maintain organizational skills in a multi-tasking environment. Demonstrated organizational and planning skills. Proven ability to set priorities, meet deadlines and multitask with minimal supervision. Proven ability to coordinate and manage multiple projects at one time, from inception to completion. 
  • Organizational Knowledge. Understanding of or willing to learn about the mission and vision of the organization. Ability to connect the dots between the camp’s strategic vision and reality by maintaining an awareness of the big picture and focus on how to bring that to life with campers, families, and staff. Ability to connect that knowledge to the intricacies of its general operations and functions. Beyond just the internal camp community, be well-versed and willing to learn more about in the general Jewish camping field, the URJ camp system, URJ congregations, and other related partners.   
  • A “Can Do” Attitude.  Has an outlook that is positive, assertive, and flexible. Highly motivated self-starter, willing to try new things and ask for help. Comfortable making mistakes and learning from them. Able to take on challenges with a sense that “I can do it”! A go-getter attitude and personality will help propel the team and the camp to the next level!   
  • REDI Experience (Racial Equity, Diversity, & Inclusion). Demonstrated experience prioritizing and executing on Racial Equity, Diversity, & Inclusion (i.e., ableism, LGBTQ+ Inclusion, antiracism, etc.) priorities. 

ADDITIONAL REQUIREMENTS 

  • Occasional in-person meetings, as needed. 
  • Preferred live in residence at Camp Newman during summer. 
  • Creative samples/online website required
  • As needed weekend and evening travel for staff and camper recruitment.  

ABOUT US 

Every team member at the Union for Reform Judaism (URJ) plays an essential role in our mission to create a whole, just, and compassionate world. Our team is creative, thoughtful, and innovative. Each member of the team is empowered to make meaningful contributions to achieving our shared goals. Our diverse team is made up of individuals with different skills and backgrounds and every team member is willing to take risks as well as take action to develop and create big ideas for the future of the Reform Movement. While this position focuses on a particular area of work, every team member is a vital part of our overall success.   

The Union for Reform Judaism (URJ) provides vision and voice to build strong communities that, together, transform the way people connect to Judaism and change the world. We acknowledge that due to racism, ableism, homophobia, and other forms of oppression, that our communities are not whole until everyone experiences a sense of belonging within the Jewish community. As the largest Jewish movement in North America, we stand for a Judaism that is inclusive and reflective of a wide range of identities and accept the responsibility of dismantling oppression both inside and outside of our communities. Through camping, youth experiences, programs, information sharing, and networking opportunities, our over 850 congregations and 15 residential camps create opportunities for our communities to enhance their capacity to build and expand community, engage in meaningful and authentic Jewish life, deepen Jewish learning, energize worship, pursue social justice and develop inspired leadership. Together, our employees and stakeholders, are creating Reform Judaism of today. 

APPLICATION PROCESS 

Please include a one-page cover letter along with your resume, outlining your skills and experience and how you meet the essential functions and qualifications of the position.We look forward to hearing from you! Please click the link to APPLY ONLINE!  Alternatively, please mail your resume and cover letter to: Union for Reform Judaism, Attn: Talent Management, 633 Third Avenue, 7th Floor, New York, NY 10017.  

The URJ strives to be a welcoming and inclusive environment that is committed to creating a diverse environment. We promote strenuous policies and practices of equal opportunity and diversity, equity, and inclusion. It is our objective to recruit, hire, and retain the most qualified individuals including those of any race, color, religion, gender, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations. The URJ encourages applications from women, people of color, persons with disabilities and individuals who identify as LGBTQ+.

 

Salary45000.00 - 50000.00 Annual
Duration
Full Time
Categories
Marketing/PR | Other
Organization Type
Camps & Camping | Other
Job Location
US

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