Marketing & Communications Manager

SCHOOL OVERVIEW

Valley Beth Shalom Harold M. Schulweis Day School is a K-6 independent Jewish Day School located on the Valley Beth Shalom Synagogue campus in Encino, California. The school was founded in 1978 by nationally renowned Rabbi Harold M. Schulweis z"l, and established to provide both a stellar General Studies and Judaic studies curriculum. Rabbi Schulweis believed that school should be a place where students grapple with questions and issues cultivating their critical thinking and learning to take action to make the world a better place. He believed this should be done in an environment that fostered strong Jewish values and active involvement in Jewish experiences and community. 45+ years later, the school stands true to the original mission as a forward- thinking learning environment, linking traditional Jewish values and teaching to modern-day decision making and action, all within a vibrant and nurturing Jewish community.

POSITION OVERVIEW

We are looking for a positive team player who takes initiative, thinks critically, and has an enthusiasm for learning. The Marketing & Communications Manager supports the efforts of the school, working to strengthen and grow strategic marketing, fundraising, and communication efforts. The position will report to the Director of Development and Head of School. Primary roles and responsibilities include but are not limited to:

• Establish and market the VBS Day School brand through development of a strategic marketing plan and corresponding advertising plan 
• Own the entire website, online presence, and communications lifecycle from creation to execution
• Compose email blasts and manage web updates as needed
• Strategize and compile content for weekly Lions’ Pride e-newsletter, school social media, and other communications as needed
• Design and execute admissions materials and marketing in collaboration with Director of Admissions
• Assist in special projects such as strategic planning, annual report, communications pieces, accreditation process, etc.
• Support internal and external communication efforts across the school as needed, including but not limited to group emails, social media content, video creation, development messaging, etc.
• Help build and catalog photo library for strategic development and marketing pieces
• Work with graphic designer as needed to create communications and development pieces
• Coordinate efforts with Social Media Manager
• Work with the Director of Development to develop and implement the fundraising communications such as annual report, annual fund and other fundraising marketing communications 
• Ensure all VBS Day School internal and external communications are on brand and align with synagogue initiatives 
• Improve communications and processes between schools and departments, particularly as it relates to calendaring, emails, overlapping events

• Collaborate with Admissions Department to ensure Lions’ Login (user interface) is up to date
• Oversee all VBS swag for giveaways and school events
• Play a key marketing and staffing role (as needed) in all major programs

Strong candidates will:

• be independent, proactive, energetic and have excellent time-management and organizational skills.
• possess strong verbal and written communication skills and be able to work well within a team.
• be available to troubleshoot in emergencies, after hours and weekends
• have the ability to manage multiple projects, tasks and deadlines; thrive in a fast-paced, busy environment; and not be easily overwhelmed by tasks and conflicting priorities.
• articulate messages well and help others communicate effectively and succeed in their roles.
• find ways to effectively work well with various personalities, communication and work styles.
• be a strong and independent writer.

Education and Experience:

• Bachelor’s degree in Marketing or a related field required
• Familiarity with Blackbaud preferred
• 2+ years experience in school-based administration or non-profit preferred
• Jewish knowledge and familiarity in a school environment preferred