Senior Marketing and Communications Manager

Senior Marketing and Communications Manager Position Description
November 2023

General Summary

Tamarack Camps has been a leader in Jewish camping for five generations – a tradition that we believe should be available to all children and families. With the support of our generous community, we underwrite a large portion of every camper’s rate to maintain affordability. If additional support is necessary, we offer financial assistance, providing approximately $1 million each year – more than any Jewish camp in the world.

Programs for campers entering 2nd – 9th grades are located at Camp Maas in Ortonville, MI. Outpost experiences are located at Camp Kennedy in Shingleton, MI, and at Charles N. Agree Outpost Camp in Wawa, ON (Canada). Our teen travel trips in the Western United States, Alaska, and Israel are also highlighted.

We serve over 13,000 individuals, annually, including 1,250 Detroit-area Jewish children and teens, as well as 90 Israeli campers. In addition to our camper population, we engage approximately 350 college-age young adults from around the world. Tamarack Camps also provides extensive family camp opportunities for over 1,300 additional participants (children and parents and/or grandparents).

Beyond our summer programming, our Tamarack Adventure and Retreat Center (“TARC”) provides year-round activities to more than 10,000 participants from the community (fifth grade camp, band camps, and other secular and non-secular groups).

Authority and Accountability

The Senior Marketing and Communications Manager, under the direction of the Chief Advancement Officer, is responsible for ensuring the precise development and execution of extraordinary marketing and communications strategy in support of Tamarack Camps’ marketing goals. He/She/They will conceptualize, design, write, and produce creative, marketing, digital, and communications collateral and implement across all mediums (interactive, media, mobile, web, print, and video).

This position will collaborate with team leadership to promote the Agency’s mission, summer and year-round programs, annual campaigns, and strategic plan goals. In doing so, existing digital platforms and print mediums will be leveraged, and new strategies to grow Tamarack Camps’ brand and impact will be identified.

Essential Job Functions

• Collaborative Strategy: Work collaboratively and strategically across all Agency departments to actively strive to create and manage the best communication experience for various internal and external constituents, including but not limited to existing and new camper families, donors, and alumni.

• Marketing Calendar: Develop, manage, and successfully execute the Agency’s marketing and communications 12-month calendar, ensuring alignment with organizational goals.

• Brand Strategy: In partnership with an outside marketing firm, serve as lead staff to implement ongoing brand strategy and creative assets, including the development of a new website.

• Newsletter and Annual Report: Serve as the primary staff member to plan, develop, and publish the Agency's monthly newsletter and annual report, highlighting our achievements and impact.

• Summer Camp Communications: Oversee summer camp written communications, photography, and videography to capture and share the camp experience with stakeholders. Collaborate with the program team to manage camp newsletters and other communication materials, maintaining a consistent and engaging message.

• Social Media Management: Assess the use of social media and develop new concepts to expand, improve, and enhance appropriate social media strategies, keeping our online presence fresh and relevant.

• Brand Standards: Ensure the Agency's marketing plan and brand standards are maintained and consistent throughout all communications and materials.

• Event Support: Assist the Agency with programming, fundraising, alumni, and board events, including the Agency’s Send a Kid to Tamarack (SK2T) event, by providing marketing and communications support.

Required Knowledge, Abilities, and Attributes

• A minimum of five years related experience in brand strategy and implementation, copywriting, digital and print production, public relations, and social media and website content.

• Self-directed and self-motivated with excellent planning, organizing and project management skills to meet deadlines.

• Willingness for scope-of-work to range from high-level strategy needs to day-to- day copywriting, social media posting, and other end-to-end tasks.

• Strong technical abilities (proficient in Word, Excel, PowerPoint, and CRM systems) and familiar with Creative Suite or other design software, media design and placement, as well as WordPress or other website content management software.

• Experience in managing multiple priorities and tasks simultaneously, utilizing staff and volunteer resources to achieve maximum results.

• Excellent writing skills with high attention to detail.

• Exceptional relationship-building and development skills.

• Works well given direction and able to take lead on projects with minimum supervision.

• Ability to ask for help when needed and communicate professionally and effectively when challenging situations arise.

• Knowledge of the non-profit sector, and an awareness of the context in which Tamarack Camps operates in the Jewish and general communities.

• Creative thinking and a passion for storytelling.

• A passion for the mission of Tamarack Camps.

• Bachelor’s degree in related field.

Employment Details

Position to begin upon mutually agreed upon starting date.

To Apply

Please email a cover letter, resume, and any relevant work samples to Gabe Neistein at [email protected].