Marketing Researcher

Adath Israel Congregation was founded 100 years ago out of a desire of the young Jewish adults of the day to have an experience more meaningful to them than what their parents and grandparents were accustomed to. As Adath enters its second century, we find ourselves in a similar place, with young adults not gravitating to the experiences of their parents and grandparents. We are therefore taking a first step in this regard by seeking an innovative part-time engagement coordinator to identify and communicate with unaffiliated young Jewish adults and families in the greater Mercer-Bucks County areas to understand how they would like to express their Jewish culture and identity. With this information, the part-time engagement coordinator may subsequently work with Adath volunteers and staff to craft relevant new Jewish experiences.

Hours and Compensation

• Compensation on an hourly basis for a period of 3 months;
• Hourly Rate: Negotiable based upon education and experience

Job Summary

• Report to Rabbi Benjamin Adler
• Locate unaffiliated Jews (and their non-Jewish significant others, if any) in the Mercer Bucks Area
• Communicate with these young Jewish adults and families to understand how they would like to express their Jewish culture and identity
• Determine how Adath Israel could aid them in doing so
• Identify potential programs, opportunities, and events that will successfully attract the target demographic
• Provide written reports of your findings at milestones to be established
• Gauge the likelihood of success of Adath Israel marketing to the target demographic

Qualifications and Skills

• Experience in market research and development, including performing surveys, interviews, and focus groups
• Excellent interpersonal skills, especially in quickly establishing rapport
• A basic understanding of Judaism, and willingness to imagine new types of Jewish experiences

Duties and Responsibilities

• Research and adopt methods to locate unaffiliated Jews in the target demographic, including but not limited to singles, couples (Jewish or interfaith), those with nursery school and/or religious school age children.
• Using marketing tools, including but not limited to surveys, e-mails, phone calls, social media, focus groups, to contact identified unaffiliated Jews in the target demographic to understand how they would like to express their Jewish culture and identity.
• Identify what Adath Israel can do to successfully aid the respondents in expressing their Jewish culture and identity (and the culture and identity of their non-Jewish significant others, if any).
• With this information, recommend programs or services to meet the needs of the target demographic, including facilities, resources, costs, and timing.

Timeline

• All duties and responsibilities are to be completed within a 3- month period.
• Any subsequent part-time term of engagement beyond the initial 3-month period and compensation will be negotiable.
• The chosen candidate may subsequently work with Adath clergy, staff and volunteers to develop a marketing research and development plan.
• Depending on the incumbent’s level of success in establishing target programs, this position could become full-time.
• While some work will be conducted in the office, it is recognized that a significant portion must be conducted outside of office hours, either at a home office or in appropriate locations around the targeted geographic area in Mercer and Bucks Counties.

Interested candidates should contact Jennifer Vistoso by e-mail at [email protected]

Adath Israel Congregation is an equal opportunity employer.