Director of Marketing and Communications

Charles E. Smith Jewish Day School | Rockville, MD, United States

Posted Date 10/21/2021
Description

The Director of Marketing and Communication is responsible for leading, developing, and implementing the schools full range of marketing and communications efforts, including public relations efforts. The Director is part of the senior leadership of CESJDS and reports directly to and is supervised and evaluated by the Head of School. As a senior leader at CESJDS, the Director is expected to role model, promote professional practices, and embody the values and mission of the School within the context of a pluralistic Jewish community. This position will oversee a Communications Manager and a Graphic Designer/Marketing Operations Coordinator.

Responsibilities

Serve as the Schools lead brand ambassador, champion, and storyteller.
Design, create, and implement a comprehensive marketing and communications strategy that incorporates all CESJDS audiences and stakeholders.
Lead all marketing efforts, including but not limited to brand management, messaging, materials, digital and social media, and outreach plans to advance the schools strategic and operating objectives.
Work hand-in-glove with the Admission and Development teams to build a model of Institutional Advancement. Lead monthly IA meetings.
Develop and implement marketing and communications plans that support the Schools recruitment, retention, alumni, and development efforts, including event, enrollment, and campaign pushes.
Produce and publish all school internal and external print and digital communications, including videos, newsletters, brochures, advertisements, annual reports, and other promotional materials.
Manage unique content channels including a blog, podcast, constituent spotlights, website content, and more.
Provide writing and editing support on Executive and School-wide Communications, including Crisis Communications.
Develop, implement, and oversee a communications protocol(s) for the School, faculty and staff, and administration.
Maximize CESJDS use of its website to enhance communications and promote a strong sense of community among all stakeholders, attract new students, and raise the public profile of the School. Oversee day-to-day management of the website.
Establish and maintain positive working relationships within the CESJDS professional and volunteer community to ensure that all staff members utilize proper communication strategies, that messaging is aligned, and that opportunities to promote CESJDS are shared.
Develop and maintain strong working relationships with local and vertical media.
Write and edit press releases, letters, articles, stories and backgrounders that promote CESJDS.
Develop yearly key messages for the School based on the mission, strategic plan, and current initiatives.
Build and cultivate relationships with faculty, students, and staff and encourage all parties to share marketing content; work with all constituents to develop user-generated content.
Provide leadership, including day-to day management and motivation of communications staff, ensuring collaboration and development of staff members professional growth.
Stay on top of current industry trends in communications and marketing, particularly with an eye on the independent school market. Make recommendations for application accordingly.
Develop and manage departmental budget.
Commitment to Diversity, Equity and Inclusion
Other duties as assigned by the Head of School
Qualifications

BA in Marketing or Communication
Proficient in MS Office and Google Suite
Experience in the Adobe Creative Suite is preferred
Seven years' minimum experience in a progressively responsible professional marketing/communications role preferably in an educational or non-profit setting.
A self-starter with a proven track record of creating, implementing, and measuring strategic marketing campaigns
Experience building social media strategies and developing integrated content marketing campaigns
Working knowledge of website content management systems
Familiarity with developing and deploying email communications
Experience producing internal and external marketing materials and communications including brochures, one-pagers, and newsletters
Strong creative, strategic, interpersonal and organizational skills
Exemplary writing skills
Extreme attention to detail
Ability to prioritize, establish goals and demonstrate quantifiable results
Ability to manage multiple projects at once and change gears at a moments notice
Strong, effective, high-energy team player with a can-do attitude
Experience leading and managing staff
Ability to develop strong relationships with administration, staff, and parents
Experience managing budgets and timelines
Ability to thoroughly understand and support the Schools mission and purpose
Knowledge of and or experience working in the Jewish community is desirable
Work Environment

Employees may be asked to perform their work responsibilities on campus and/or at home. In both settings, employees are required to maintain a professional environment.
In accordance with the School's duty to provide and maintain a workplace that is free of known hazards, the School has adopted a mandatory Vaccination Policy to safeguard the health of our employees and their families and the community at large from infectious diseases such as COVID-19 and the flu, which may be reduced by annual vaccinations. This policy complies with all applicable laws and is based on guidance from the Centers for Disease Control and Prevention (CDC) and local health authorities, as applicable.

To learn more about our School and to apply, please visit https://www.cesjds.org/about/work-at-cesjds

Duration
Full Time
Categories
Marketing/PR
Organization Type
Education & Schools
Benefits
401(k) or 403(b) plans | dental | kosher food option available | leave early for Shabbat | medical | Paid Holidays | sick leave
Job Location
US

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