Marketing Data Associate

UJA Federation of New York | New York, NY, United States

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Posted Date 7/02/2024
Description

About the Organization:

UJA-Federation of New York is the largest local philanthropy in the world. For more than 100 years, we’ve brought New Yorkers together to solve some of the most pressing problems facing our community. Thanks to our network of hundreds of non-profits, we can leverage our expertise across any number of areas — including health and human services, arts and culture, and education — to care for Jews everywhere and New Yorkers of all backgrounds, respond to crises close to home and far away, and shape our Jewish future. Our reach extends from New York to Israel to nearly 70 other countries around the world, touching 4.5 million people each year.

 

Position Summary

Are you a data whiz with a marketing mind? The world’s largest local philanthropy is seeking an expert in the tracking, interpretation, and presentation of digital marketing performance data to support strategic change and growth. You’ll work closely with analysts and channel managers to ensure smooth and accurate data flows between our systems; assure the quality of marketing data; support the creation, maintenance, and automation of marketing reporting on various platforms; and deliver timely and reliable data to internal stakeholders in a user-friendly format. This role is an integral part of the Digital Growth team and reports to the Digital Strategy Manager.

Responsibilities:

  • Manage and analyze digital performance data across multiple platforms including, but not limited to, Google Analytics, Google Ads, Microsoft Ads, Salesforce Marketing Cloud, and Facebook Ads.
  • Monitor digital data and proactively identify opportunities to improve digital performance in real time.
  • Together with the Digital Strategist, identify and present strategic and actionable insights for current and future digital marketing campaigns.
  • Collaborate closely with colleagues in Data and Insights to expand cross-platform and cross-channel reporting capacity.
  • Create data visualizations to highlight relevant KPIs for the Digital Marketing and Growth teams.
  • Perform QA checks on new and existing Digital Marketing and Growth reports.
  • Oversee digital A/B and split testing to ensure it follows best practices and produces readable results.
  • Interface with colleagues in Data and Insights to ensure accurate selection of audience data for digital channel communications.
  • Fulfill ad hoc data requests from internal stakeholders across Marketing and Digital Growth.
  • Assist in benchmarking UJA’s digital marketing performance against industry standards.
  • Maintain awareness of marketing industry trends, digital platform trends, and reporting best practices.

Qualifications

  • Bachelor’s degree in marketing, communications, or related business discipline.
  • Minimum two years of work experience in a digital marketing environment, with a track record of meeting deadlines while maintaining superior attention to detail.
  • Advanced Microsoft Excel proficiency. The interview process will include Excel assessment.
  • Expert knowledge of GA4.
  • Experience with data visualization tools such as Looker, Tableau, or Power BI (Power BI preferred).
  • Demonstrated ability to develop proficiency with new technologies and platforms.
  • Excellent analytical, critical thinking, and problem-solving skills.
  • Ability to prioritize and adhere to deadlines while managing multiple projects and complex processes.
  • Ability to communicate effectively with stakeholders at all levels.
  • Self-starter with the ability to work independently within a larger team.
  • Some experience with SQL a plus.

 

Salary Information:

The salary range for this role is $71,000 to $74,000; commensurate with experience and qualifications listed above.

 

Great Perks. Because We Appreciate Great Employees.

TIME OFF

We offer a generous number of vacation days and have the Jewish holidays off as well. Fridays our offices close early (October to March at 3:00 pm and April to September at 4:00 pm). All so you can relax and recharge.

 

HYBRID MODEL

We’re operating on a hybrid work model: three set days in the office and two days remote. So enjoy the best of both worlds — the comforts of home and the energy of the office.

 

HEALTH CARE

UJA provides a top-tier medical and dental plan, along with a flexible spending account. We also offer life insurance. And for a small cost you can take part in on-site yoga and exercise classes at our Manhattan office. Wellness matters to us.

 

PLANNING FOR RETIREMENT

UJA employees can enroll in a pension plan and tax deferred annuity.

 

CAREER DEVELOPMENT

Classes, workshops, and compelling speakers will keep you at the top of your game.

 

COMMUNITY

We come together as a staff to commemorate holidays (from Rosh Hashanah to MLK Day), volunteer at nonprofits, and celebrate our accomplishments together. (Our chocolate chip cookies are legendary!)

 

SOME MORE (YES, MORE!)

We also offer a backup childcare program. And a commuter benefit plan. So, you can get to work and feel good about it.

 

Salary71,000.00 - 74,000.00 Annual
Duration
Full Time
Categories
Marketing/Communications | Marketing/PR
Organization Type
Federation
Benefits
Retirement Plans | Dental | FSA | Kosher Food Option Available | Leave Early for Shabbat | Life Insurance | Medical Insurance | Paid Holidays | Paid Vacation | Parental Leave | Sick Days | Mass Transit
Job Location
US
Views 170

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