Senior Manager, Social Media & Content Strategy
Root One an Initiative of The Jewish Education Project
New York, NY
Opportunity for Impact
RootOne is an innovative, rapidly growing initiative that maximizes the number of North American teens participating in immersive Israel travel experiences and maximizes the life-long impact that those experiences have on the teens themselves. RootOne does so by reducing the cost of participation for teens, and by elevating and diversifying Israel experiences to make them more accessible and more impactful to a wider audience of Jewish teens.
We know that intentionally designed and well-facilitated immersive experiences in Israel have the capacity to strengthen both Jewish identity and connectedness to Israel among participating Jewish teens. Immersive Israel experiences provide a framework that allows Jewish teens to explore many of the issues that matter most to them as adolescents and as young Jews. Research shows that outside of Jewish day school (which only a small percentage of Jewish teens in North America attend), there is no greater impact on a young person’s Jewish identity formation than an Israel trip with their peers.
At scale, this experience can radically transform the trajectory of North American Jewry. At a time when Jewish voices on campus need to be heard more than ever, teen Israel experiences are proven to increase the connections of young Jews to their fellow Jews and to greatly enhance their connection to Israel.
RootOne is powered by The Marcus Foundation and incubated at The Jewish Education Project. Learn more at www.rootone.org and www.jewishedproject.org.
Position Overview
Are you passionate about creating community, telling compelling stories and driving engagement across new and existing social media platforms? We’re seeking a dynamic, creative and experienced Senior Manager of Social Media and Content strategy. You’ll be our lead storyteller and play a critical role in defining our brand voice and amplifying our messaging across various platforms.
This newly created role is one of both strategy and execution. The primary goals are to expand the diversity of the audiences we reach and dramatically grow our followership and engagement. To-date, our largest effort has been on Instagram, but you’ll leverage your deep knowledge of social platforms to decide how and where we should expand. You’ll be expected to develop a highly sophisticated understanding of our different audiences – parents, teens, alumni and donors – to ensure that what we say, to whom, when and where is contextually relevant. You’ll build and manage a calendar that showcases rich forms of content from alumni stories, footage from our Israel trips, fun tips and tricks, data-driven insights and so much more. You’ll develop our content strategy and standards in accordance with our brand guidelines and manage exciting campaigns to drive both awareness of our brand and registrations for our trips.
Reporting to the Senior Managing Director of Marketing & Strategic Growth, you’ll be a leader in the Marketing and Communications department, who will collaborate closely with other team members to ensure cohesion across efforts and achieve results greater than what we could each do alone. You will also be a trusted thought partner who will drive awareness and adoption of best-in-class social management tools and help select and manage design resources to meet your production timelines. Lastly, RootOne is an inherently collaborative organization so you can expect to work cross-functionally with many other teams. Our organizational goals are ambitious, and you will thrive off of working with others to get there.
This role is ideally suited for an entrepreneurially minded, self-starter who values radical candor and transparency. The ideal candidate will be collaborative in nature and greatly value the input of others but take great pride in being autonomously accountable for results.
Key Responsibilities
- Build a comprehensive audience strategy to further engage existing audience segments and significantly broaden our reach,
- Create and manage a robust social media calendar across multiple platforms and be the “keyholder” for our various platforms,
- Monitor engagement and respond to comments to create thoughtful dialogue and community,
- Build connections with other relevant accounts and influencers to form partnerships, cross-post and collaborate as relevant,
- Leverage design tools (e.g. Canva) to create designs for evergreen content and work with graphic designers for bespoke assets,
- Collaborate with other members of the marketing team on integrated campaigns to define strategy and ensure consistency of messaging,
- Identify and recommend social listening and management tools,
- Track followership growth, engagement rates and other relevant KPIs to inform ongoing work.
Experience, Qualifications, and Competencies
- 4-7+ years of social media and community management, in progressively senior roles and with a proven track record of success,
- Acute knowledge of existing and emerging platforms, with a particular emphasis on cultivating Gen Z and Gen Alpha audiences,
- Passion and commitment for the mission of RootOne and the values of immersive Israel travel for teens,
- An energetic and entrepreneurial spirit with good instincts and sound judgement,
- A passion for being part of a collaborative and supportive team,
- Ability to operate autonomously and maintain a high level of accountability,
- Proven experience with relevant tools for social media management, sentiment analysis, CRM, and graphic design.
What We Offer
- Salary in the range of $105,000 to $115,000 commensurate with experience,
- Three weeks paid time off in year one; increasing incrementally on a set schedule,
- Paid family leave,
- Comprehensive health insurance,
- 401k plan,
- Commuter benefits,
- Early close on Fridays for Shabbat and closed for most Jewish holidays, and shortened summer hours,
- A positive work environment with a scrappy, energetic and collaborative team radically transforming the Israel travel landscape for teens.
Candidates with diverse cultural, educational, and experiential backgrounds are urged to apply.
How to Apply
- Please submit resume and cover letter to [email protected]. Please include the job title in the email subject line.
- The Jewish Education Project is an equal opportunity employer.
Location: Hybrid work environment with Tuesdays, Wednesdays, and Thursdays at 1675 Broadway, 15th Floor, New York, NY 10019.
RootOne and The Jewish Education Project aims to select, place and train the best qualified individuals based upon relevant factors such as work quality, attitude and experience, so as to provide equal employment opportunity for all our employees in compliance with applicable local, state, and federal laws and without regard to non-work related factors such as race, color, religion/creed, gender, national origin, age, disability, marital status, sexual orientation, veteran status, or any other protected class. We encourage and support diversity and tolerance in our workplace.