ABOUT US
UpStart inspires and empowers leaders to dream, build, and grow bold initiatives that enhance the vitality of Jewish Life.
UpStart was founded fifteen years ago with a sole focus: to accelerate the success of social entrepreneurs fueling a renaissance in Jewish life. Since then, we have invested in 127 ventures and their leaders, while cultivating an ecosystem of institutional leaders and funders committed to Jewish community change. We are excited to be actively implementing a new Strategic Plan that will put social entrepreneurs at the center of everything we do. Our vision is that Jewish communities will be thriving hubs of innovation, building a more just, vibrant, and inclusive future.
UpStart strongly encourages applications from individuals with varied identities and backgrounds, including people of color, women, people with disabilities, immigrants, LGBTQIA people, and people who come from low-income or working-class backgrounds. As an equal opportunity employer, all individuals are encouraged to apply without regard to race, color, religion, age, disability, national origin, gender, sexual orientation, marital status, ancestry, genetic information, medical condition, veteran status, or any other class protected under federal, state, or local laws.
POSITION SUMMARY
UpStart’s vision is that Jewish communities will be thriving hubs of innovation, building a more just, vibrant, and inclusive future. As such, we aspire to build an entrepreneurial ecosystem that models this future, embodying and driving towards greater diversity, equity, inclusion, and justice. Statistics show that women and structurally marginalized and/or underrepresented groups of people need to see themselves in almost 100% of the requirements in a job posting to apply. We welcome you to apply even if you don’t meet 100% of the qualifications, as no one applicant ever does.
The Senior Director, Marketing is responsible for enhancing the UpStart brand and implementing, executing, and expanding UpStart’s strategic marketing plans for all inbound and outbound marketing activities, identifying prospective program applicants, and achieving fundraising goals. The goal of these efforts is to increase awareness about UpStart’s program offerings, network partners, and impact. This position has supervisory responsibilities, reports to the Chief Marketing Officer, and will work very closely with UpStart’s leadership team to execute the organization’s strategic vision.
RESPONSIBILITIES
- Work with the Chief Marketing Officer to create an integrated marketing strategy and execution plan that aligns with the organization’s strategic goals while coordinating tactics and timelines for all activities and setting up a scalable marketing department structure.
- Lead, manage, and hold accountable the marketing department team, as well as any third-partner vendors and partners.
- Responsible for content marketing strategy and execution, working with functional marketing leads to identify, develop, and distribute content that showcases UpStart’s mission and impact while supporting key initiatives. This may include articles and blogs, website content, email campaigns, social media, presentations, collateral, and other marketing materials.
- Drive strong departmental alignment and collaboration between program and development with marketing, including initiatives and processes that support strong lead management.
- Champion marketing-related initiatives and drive marketing operations, including digital and KPI (Key Performance Indicator) reporting, using best practices.
- Oversee the management, maintenance, and engagement of audiences through social media accounts.
- Oversee the execution of all email campaigns, which includes full management of MailChimp, content development, list segmentation, call-to-action suggestions, identifying optimal send times, and strategies for ongoing drip campaigns.
- Collaborate and implement content and design updates for the website, implement SEO (Search Engine Optimization) best practices, monitor analytics, report key insights, and maintain brand message.
- Oversee the rollout and usage of brand messaging.
- Oversee the building and management of content calendars and publishing schedules.
- Work with internal stakeholders to develop relevant content for audiences.
- Develop and nurture strategic marketing and promotional vendor relationships.
- Manage operational Marketing budget.
This job description is intended to convey information essential to understand the scope of the position. It is not intended to be an exhaustive list of skills, efforts, duties, or responsibilities associated with the position.
SKILLS AND EXPERIENCE
- Proven background with 7-10 years of Marketing Management/Marketing Communications experience.
- Extensive knowledge of and experience with implementing marketing communications and digital marketing strategies and plans.
- Proven success in leading or participating in brand and marketing strategic plan development and implementation.
- Proactively reaches out to colleagues at all levels to establish collaborative working relationships.
- Experience in managing, developing, and implementing multi-channel marketing campaigns.
- Excellent written and verbal communication and presentation skills.
- Skilled at editing content for spelling, grammar, and clarity.
- Experience in managing social media content across multiple platforms.
- Experience working within CRM (Customer Relationship Management) and marketing technology solutions.
- Ability to and passion for creating content, including copywriting, design, presentations, web, and digital assets.
- Excellent quantitative and qualitative skills in calculating and interpreting marketing metrics.
- Strong organization and proven project management skills with the ability to think strategically and creatively while working tactically in a dynamic environment.
- Strong leadership, collaboration, and interpersonal skills.
- Proficiency with Adobe InDesign, Illustrator, Photoshop, Canva, WordPress, MailChimp, Salesforce, and Google Workspace.
- Experience supervising a team and managing agency/vendor relationships.
- Adaptability and agility in the face of change, both organizational and technological.
- Passion for UpStart’s mission and the work of UpStart’s network.
- Commitment to UpStart’s values of empathy, optimism, collaboration, and risk taking.
- Commitment to integrating a diversity, equity, inclusion, and justice lens to every piece of their work.
COMPENSATION AND BENEFITS
The salary range for this position is $100,000 - 115,000, based on the candidate’s job-specific experience and skills, education, and readiness.
In addition to a competitive salary, UpStart currently offers the following benefits:
- A comprehensive benefits package, including 100% employer-paid medical, dental, and vision insurance.
- Life, short-term, and long-term disability insurance.
- 16 weeks of paid parental leave with no waiting period.
- FSA and Commuter Benefit accounts.
- Employer-sponsored 401K with employer match.
- Flexible discretionary paid time off.
- Annual $1,500 professional development stipend.
- Annual $250 wellness stipend.
- $300 office setup stipend and provided Mac.
- Monthly $50 cell phone stipend.
- Meeting-Free Fridays.
- 3:00pm local close-of-business on Fridays.
- Days off for all work-prohibitive Jewish holidays, in addition to secular US holidays.
- A one-month (30 days) paid sabbatical per every five years of employment.
- A great remote-first work culture! Check out our culture deck, here.
HOW TO APPLY
Click here to submit your resume and a thoughtful, one-page cover letter to our hiring team.
UpStart is committed to the full inclusion of all qualified individuals. As part of this commitment, UpStart will ensure that persons with disabilities are provided accommodations. If accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Sydney Hirsch at [email protected] for assistance.
WHAT TO EXPECT
We are committed to a fair and respectful hiring process, and we do our absolute best to respond to every applicant. We prioritize communication and transparency with all candidates, even those who are not moving forward. For questions or concerns about Diversity, Equity, Inclusion, and Justice, please contact Whitney Weathers at [email protected].
Here’s an overview of our hiring process*:
- Step 1: Apply with your resume and cover letter!
- Step 2: Phone screen with an UpStart recruiter.
- Step 3: Video interview with the hiring manager.
- Step 4: A video interview with a panel of UpStart employees.
- Step 5: We’ll check your references to learn about your past experience.
- Step 6: Get an offer letter, sign it, and start your professional journey with UpStart!
*Note: Some of our hiring processes may vary, and not all candidates will advance to each step.