Director of Marketing & Communications

Director of Marketing & Communications

Reports to: Head of School

Hours and Location:
Full time, on-site Monday–Thursday 8 am–4 pm; Friday 8 am–1:30 pm. Occasional nights or weekends as needed.

Salary Range: $100,000

Position Overview

The Director of Marketing & Communications is responsible for setting the strategic vision and execution of marketing efforts that drive student enrollment, retention, and overall community growth. This role requires a dynamic, results-oriented leader who can combine high-level strategic planning with hands-on execution to expand SSLI’s visibility and reputation as the premier Jewish day school on Long Island.

The ideal candidate is a strong storyteller, brand ambassador, and relationship-builder with a track record of enrollment or admissions marketing success.

Primary Responsibilities

Strategic Enrollment & Retention Marketing

• Develop and lead an integrated marketing plan with enrollment and retention as the #1 priority.
  
• Partner closely with Admissions to create and optimize targeted campaigns, referral initiatives, and ambassador programs that increase inquiries, tours, and applications.
  
• Identify new opportunities—both digital and community-based—to expand reach and increase visibility among prospective families.
  
  

Branding & Messaging

• Strengthen SSLI’s brand identity and ensure consistent messaging across all platforms and materials.
  
• Develop compelling campaigns that communicate SSLI’s unique value, academic excellence, and Jewish community connection.
  
  

Digital Marketing & Social Media Leadership

• Oversee a robust digital strategy, including social media, email campaigns, and paid advertising.
  
• Ensure a strong, consistent social media presence that highlights SSLI’s vibrancy and drives prospective family interest.
  
• Monitor analytics and continuously adjust strategies to improve engagement and conversion.
  
  

Content Creation & Storytelling

• Oversee the creation of high-quality photo, video, and written content that highlights SSLI’s students, faculty, and events.
  
• Serve as the school’s chief storyteller, ensuring regular, compelling narratives reach current and prospective families.
  
  

Community Engagement & Public Relations

• Act as a public-facing ambassador for SSLI, building relationships with local synagogues, preschools, community organizations, and media outlets.
  
• Secure earned media coverage and increase community awareness of SSLI’s mission and success stories.
  
  

Event Marketing & Promotion

• Ensure that all school events, open houses, and community programs are effectively marketed and positioned as opportunities to attract prospective families.
  
• Be present at key events to capture content and strengthen external visibility.
  
  

Analytics & Reporting

• Establish and track key performance indicators for all marketing activities, with a strong focus on enrollment metrics (inquiries, tours, conversion rates).
  
• Provide regular updates to the Head of School on marketing impact and enrollment progress.
  
  

Qualifications & Skills

• 5–7 years of experience in marketing, communications, or related fields; experience in enrollment/admissions marketing strongly preferred.
  
• Proven success in creating and executing marketing strategies that drive measurable growth.
  
• Strong social media, digital marketing, and analytics experience.
  
• Exceptional storytelling, writing, and visual communication skills.
  
• Outgoing, confident, and comfortable as a public representative of the school.
  
• Strategic thinker who is also willing to roll up their sleeves and execute when needed.
  
• Strong organizational and project management skills; able to manage multiple initiatives simultaneously.
  
  

Why Join SSLI?

This is a unique opportunity to lead marketing for a mission-driven Jewish day school, driving growth, visibility, and community pride. As the senior marketing leader, you will shape how families experience and talk about SSLI—directly influencing its future success and long-term impact.