Associate Director of Marketing, 14th Street Y

Confidential Employer | New York City, NY, United States

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Posted Date 5/30/2024
Description

The Associate Director will serve as a strategist and a practioner, helping to create and implement marketing plans to support and grow 14Y's diverse range of programs and overseeing production and distribution of collateral.  The Associate Director will build brand awareness through all forms of media, including prin and digital advertising, print collateral, social media, strategic alliances and partnerships, and direct marketing. The ideal candidate will be able to work with many different audiences across different typs of media, with a proven background in outreach and building partnerships.

Reporting directly to the Educational Alliance's Director of Communications, the Associate Director will work collaboratively with staff across all 14Y programs, as well as 14Y leadership.  The Associate Director will supervise the Marketing Associate and work closely with the organization's graphic designer.

Key Responsibilities

Promotion and Strategy

  • Work in partnership with 14Y leadership and EA's Director of Communications to develop a strategic marketing framework and clear, consistent brand strategy for 14Y that will expand visibility in the community and effectively reach new audiences.
  • Work in partnership with 14Y leadership and EA's Director of Communications on 14Y fundraising initiatives, events, and other campaigns.
  • Refine and implement promotional strategies across website, social media, and print collateral for all 14Y programs including membership, preschool, camp, fitness, Jewish cultural programs, adult classes and workshops, older adult programming, aquatics, and more.
  • Track impact of programmatic messaging and promotional efforts.
  • Build and maintain excellent external and interdepartmental relationships to ensure successful planing and execution of marketing strategies for 14Y programs and events.
  • Work with EA's Director of Communications on press strategy to elevate awareness of and pubilicity for 14Y programs.

Management

  • Supervise the 14Y marketing team, including Marketing Asscociate, consultants, and interns (when applicable)
  • Lead an dguide both the internal marketing staff and 14Y program staff in managing social media, newsletter, website, and collateral production.
  • Manage partners and vendors, including printers and mail houses.
  • Coordinate marketing effots with the Educational Alliance team, when needed.
  • Provde fiscal management and oversight for the 14Y marketing department as well as 14Y programs' marketing budgets.
  • Work with Marketing Associate to maintain marketing inventory, signs, and wayfinding, identifying program and building needs.

Job Requirements

  • Bachelor's Degree in Marketing or Communications or similar work experience is required.  Master's Degree is a plus.
  • 5-7 years of experience in Marketing/Communications in the non-profit or for-profit sector.
  • Passion for outreach and for building community.
  • Experience planning and executing marketing campaigns, budgets, and projects.
  • Excellent verbal and written communication skills, with proven ability to tell a compelling story.
  • Strong analytical, planning, and organization skills.
  • High degree of personal accountability with significant emphasis on internal and external customer service.
  • Demonstrated ability both as a manager and a team player with the wilingness to adapt to achieve shared goals.
  • Ability to take direction and wrk in a fast-paced environment, balancing and prioritizing the needs of multiple departments.
  • Experience using WorkPress, Asana, Constant Contact, Sprout Social or similar management tools and aware of evolving trends in social media/digital advertising.
  • Integrity, resourcefulness, creative problem solving and a willingness to pivor as needed.
  • Knowledge of Jewish culture and values a plus but not necessary.
Salary70,000.00 - 80,000.00 Annual
Categories
Marketing/Communications
Organization Type
Community Centers
Benefits
Retirement Plans | Dental | Life Insurance | Medical Insurance | Paid Holidays | Paid Vacation | Parental Leave | Sick Days | Vision
Job Location
US
Views 268

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