Director of Marketing and Communications

The Holocaust Center | Farmington Hills, MI, United States

Posted Date 8/30/2022
Description

The Zekelman Holocaust Center (The HC) is a medium size non-profit organization.  We are dedicated to excellence and aim to raise the awareness of our mission throughout the state of Michigan.  The Director of Marketing and Communications is responsible for research, planning, development and implementation of all of the Organization’s marketing, communications, special events, and public relations activities, both external and internal. The Director will develop and lead the strategic initiatives for the department. This individual oversees all marketing, events and communications staff (currently two: Events and Public Relations Coordinator, and Marketing Manager) and coordinates at the strategic and tactical levels with the other departments of the Organization. Ties all marketing and communications activity back to organizational goals. Key point of contact for all major internal and external relationships.

As a member of the executive management team, the Director of Marketing and Communications will be involved in organization-wide strategic and business planning, evaluation, and professional development initiatives. The position reports to the CEO. 

DUTIES & RESPONSIBILITIES

Strategy & Management

  • Lead development of The HC’s 3-year Marketing & Communications plan and ensures adherence to the goals and brand outlined
  • Responsible for the achievement of the goals and objectives of the Marketing and Communications Plan. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the CEO and
  • Ensure that the appropriate systems, staffing and procedures are in place to properly and reasonably support marketing and
  • Works closely with program staff to design and implement communications strategies and effective messaging for organizational and project-specific
  • Work with the CEO, Accountant and Directors to develop annual budgets for marketing / communications, and monitor progress, assure adherence and evaluate
  • Assists our Directors and program staff in ensuring our communications are culturally competent and reach diverse audiences.
  • Manages some organizational partnerships that support organizational marketing and fundraising
  • Identify and secure presenters for about eight meaningful events per year for museum members and non-members
  • Work with staff to develop and monitor timelines related to all aspects of event programming.
  • Develop and maintain key stakeholder relations
  • Develop and maintain collaborative relationships with community organizations and peers to design appropriate partnerships.
  • Collaborate with and serve as the main contact for outside PR agency and marketing consultants.
  • Provide and maintain preferred vendor lists. Serve as liaison with event suppliers, negotiating contracts as needed.

Brand Management

  • Develop, implement, and evaluate an annual marketing and communications plan that includes social media, print and digital content, and email
  • Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, development, network support).
  • Develop, implement, and evaluate marketing campaigns related to programs, special events, education, and donor cultivation in coordination with the relevant departments.

Content Strategy and Management

  • Oversee the development, design, distribution, and maintenance of high-quality print and electronic collateral including, but not limited to annual report, brochures, presentations, newsletters, and
  • Lead the strategy and generation of engaging digital content for The HC’s website, social media and email channels that leads to measurable

Press and Public Relations

  • Identify trends, monitor current events and influencers to anticipate opportunities for The HC to engage in and/or lead the statewide conversation on topics relevant to our mission.
  • Guide the strategy on press outreach, including messaging in press releases, creation of press kits and materials, interview preparation, and responses to media
  • Develop close partnerships with members of the
  • Ensure communication of internal and external key messages.
  • Advise internal stakeholders on major issues and provide media training as needed. 

Fundraising

  • Assists membership and development staff with fundraising appeals and
  • Occasionally edits grant

Outreach

  • Occasionally represents The HC at public
SKILLS & QUALIFICATIONS
  • At least ten years of professional experience, including leading the communications, marketing, events, social media and public relations activities of a high-growth organization
  • Bachelor’s degree required, advanced degree preferred in the areas of communications and marketing related field (e.g. marketing, business administration, management, advertising, journalism, events, and/or communications)
  • Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns, communications and public relations activities
  • Strong creative, strategic, analytical, organizational and personal skills, with the experience of managing multiple projects at a time
  • Experience overseeing the design and production of online and print collateral, publications, and videos.
  • Experience developing and implementing successful social marketing strategies
  • Proven track record in developing a broad spectrum of proactive media relations campaigns and demonstrated ability to communicate effectively to diverse audiences
  • Computer literacy in Microsoft Office
  • Commitment to working with shared leadership and in cross-functional teams
  • Strong oral and written communications skills
  • Excellent people skills, with experience collaborating in a multi-disciplinary, diverse, and dynamic team
  • Demonstrated resourcefulness in setting priorities, proposing new ways of creating efficiencies, and guiding investment in people and systems
  • Flexible and a self-starter; able to manage multiple concurrent projects while also being highly detail-oriented with an attention to quality
  • Personal qualities of integrity, credibility, and a commitment to The HC’s mission
 POSITION TYPE & WORKING CONDITIONS:

Exempt, full time in-person position. Standard days and hours of work are Monday through Thursday, 9:00 a.m. through 5:00 p.m., Friday 9:00 a.m. through 3:00 p.m.  Some Sundays and evenings events required.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

Duration
Full Time
Categories
Director | Events Management | Marketing/PR
Organization Type
Museums
Benefits
Retirement Plans | Dental | FSA | Leave Early for Shabbat | Medical Insurance | Paid Holidays | Paid Vacation | Sick Days | Vision
Job Location
US

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