Position: Marketing and Events Associate
Status: Regular, Part time, Non-Exempt
Hours: 15-19 hours per week, Monday-Friday. Evenings, weekends, and holidays on occasion
Reports to: Marketing and Events Manager
About Coastal Roots Farm:
Coastal Roots Farm (CRF) is a nonprofit Jewish community farm and education center. We cultivate healthy, connected communities by integrating sustainable agriculture, food justice, and ancient Jewish wisdom.
We share organic produce with those who need it most and connect people to compelling Jewish ideas and traditions through farming and food. We distribute food through our on-site pay-what-you-can Farm Stand, pop up mobile farm stands, and donations to hunger relief organizations. We offer hands-on education and experiences through School and Group Visits, Farm Camp Farm Tours, Volunteer Opportunities, Jewish Agricultural Festivals, and other community events, inviting our neighbors to connect to the land, Jewish tradition, and each other.
Coastal Roots Farm is located in Encinitas, CA on approximately 17 acres of land which we recognize as indigenous to the Kumeyaay and Luiseño peoples. Our Farm consists of vegetable production fields, education farm and gardens, a food forest, chickens, and compost operations. Coastal Roots Farm was incubated by the Leichtag Foundation in 2014 and received 501(c)(3) public charity status in 2015.
Position Overview:
The Marketing and Events Associate will connect the Coastal Roots Farm community to the Farm’s programs and impact through digital communications and outreach, while also supporting on-site private events.
The right candidate will exhibit a strong ability to manage multiple simultaneous deadlines, will have robust writing and speaking skills, extensive experience with social media platforms, and the ability to simplify agricultural, food system, climate, and Jewish concepts for a diverse audience. They will also have a good eye for visual presentation and design, an attention to detail, and a welcoming disposition.
Essential Duties and Responsibilities
The essential functions include, but are not limited to:
Marketing and Outreach (80%)
- Draft content for external communications (social media posts, newsletters, email campaigns, blogs, event invitations, flyers, advertisements, presentation slides, etc.) to compliment and drive support for Farm programs.
- Create and schedule social media posts highlighting and educating about the Farm’s impact initiatives (regenerative agriculture, equitable food access, environmental education, and Jewish life) including tracking and evaluating engagement.
- Capture and edit photos and videos and organize digital assets.
- Collaborate closely with the education team to ensure timely promotion of community programs and events.
- Support Farm development efforts by drafting informational materials and fundraising campaigns; set up advertisements for large events and fundraising campaigns.
- Increase traffic to website and improve presence on Yelp, Guidestar, and local event listings.
Private Events (20%)
- Provide support for on-site events including:
- Assist with setup, service, and breakdown of events and meetings, including audio equipment, supplies, and food, and clean up after the conclusion of an event or meeting.
- Assist with event troubleshooting and problem solving any event-related issues.
- Support the Marketing and Events Manager with client communications, venue reservations, event contracts, and venue calendar.
Administrative and Other Duties:
- Lead Farm Tours as needed.
- Attend regular programs and communications meetings as appropriate.
- Attend regular Farm team meetings as appropriate.
Qualifications and Experience:
Required:
- High School diploma or GED.
- Highly proficient in Facebook, Instagram, Microsoft Office Suite, as well as Canva and/or Adobe Creative Suite.
- Outstanding written and verbal communication skills.
- Strong eye for visual design.
- Strong interpersonal and relationship development skills. Superb internal and external customer service orientation.
- Flexibility and willingness to take on a variety of tasks along with an ability to work effectively in a highly collaborative, team environment.
- Knowledge of Jewish traditions and principles.
- Interest in farming, food justice, and/or climate education.
Preferred:
- Bachelor’s degree in related field (e.g. marketing, PR, event planning, communications) or equivalent experience in communications.
- Experience taking high quality photographs and video editing.
- Experience supporting events and meetings for up to 100 people.
- Experience working with CRM platforms.
Reporting Relationship:
Reports directly to the Marketing and Events Manager.
Compensation:
$17-$19 per hour commensurate with experience.
Typical Working Conditions:
The Marketing and Events Associate will work inside an office as well as outdoors on occasion. There will be exposure to Southern California outside temperatures, chemicals used in the agricultural industry, and loud noises.
Essential Physical Tasks:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Continuous walking, standing, stooping, bending, kneeling, reaching, lifting, and pushing/pulling up to 50 lbs., cutting, and carrying. Able to walk a minimum of .5 miles on uneven narrow trails with elevation gain.
Application Process:
Please go to https://coastalrootsfarm.org/job-opportunities/ and Internship opportunities” to apply online. All applicants must submit:
- Cover letter
- Resume
- Job questions
Coastal Roots Farm is an Equal Opportunity Employer and is committed to building an inclusive workforce. We welcome and strongly encourage people with diverse backgrounds and experiences to apply. All qualified candidates, regardless of race, ethnicity, religion, national origin, age, sex, sexual orientation, gender identity, disability, medical condition, marital status, veteran status, or genetic information will be considered for this position.