IndySchool Consultancy has been retained by The Weber School to lead the search for their Social Media and Digital Marketing Manager.
Deadline: Open Until Filled
Job Description:
The Digital Marketing & Social Media Manager will serve as Weber’s in-house lead for paid and organic digital campaigns, website updates, and school-wide digital content. This full-time position reports to the Director of Marketing and works closely with the Admissions, Development, and Academic teams to develop messaging that enhances the school profile in service of student enrollment, fundraising, and Institutional Advancement. This is a hands-on, creative, and strategic role for someone who understands both performance metrics and the power of a good story. The ideal candidate is proactive, detail-oriented, and energized by being on campus, capturing the real moments that define The Weber School experience.
Primary Responsibilities
Paid Digital Advertising
Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, and other relevant platforms.
Create or adapt ad copy and coordinate visuals (graphic, photo, or video assets).
Manage budgets, targeting, bidding strategies, and A/B tests for performance.
Track key performance metrics and adjust strategies to improve engagement, reach, and ROI.
Deliver monthly campaign reports with insights and recommendations.
Organic Social Media Management
Develop and maintain a content calendar that aligns with the school year, key events, holidays, and admissions milestones.
Write, schedule, and post organic content across Instagram, Facebook, LinkedIn, and YouTube
Capture photography and video on campus or coordinate with internal stakeholders for visual assets.
Monitor DMs, comments, and community tags; engage in a warm, responsive voice that reflects Weber’s values.
Website & E-Communications
Support ongoing website updates—news stories, event recaps, program highlights, and page maintenance.
Collaborate on school-wide email newsletters and announcements.
Coordinate with departments to ensure consistent digital messaging and tone.
On-Campus Presence & Media Gathering
Attend key school events to capture photo and video content.
Maintain a digital archive of usable media for future content and campaigns.
Collaboration Across Departments
Work closely with Admissions on recruitment-focused content and campaigns.
Partner with Advancement to support fundraising initiatives
Liaise with Athletics, Arts, and Academies to promote student experiences and achievements.
Qualifications
3–5 years of professional experience in digital marketing, social media, or communications
Demonstrated experience running both paid and organic campaigns
Strong writing and content creation skills, with a clear and engaging tone
Proficiency with tools like Meta Ads Manager, Google Ads, and Google Analytics (GA4)
Comfortable using Adobe Creative Suite for light graphic design
Familiarity with Blackbaud or other SIS/LMS platforms (Veracross, Finalsite, etc.)
A proactive, campus-present approach: willing to leave the desk, attend events, and build relationships
Organized, communicative, and collaborative
The Weber School offers a competitive compensation package, commensurate with experience.