Director of Marketing and Communications

Who We Are:

The Orthodox Union (OU) is one of the largest Orthodox Jewish organizations in the United States. Founded in 1898, the OU supports a network of synagogues, youth programs, Jewish and Religious Zionist advocacy programs, programs for the disabled, localized religious study programs, and international units. The OU maintains a kosher certification service, whose circled U symbol, ?, is found on the labels of many kosher commercial and consumer food products.

Yachad, a division of The Orthodox Union, the nation’s largest Orthodox Jewish organization‚ supports individuals with intellectual, developmental, and learning disabilities. Yachad helps these individuals participate more fully in Jewish life and the broader society by providing educational, employment, and relationship opportunities. 

Position Summary:

The Director of Marketing and Communications will develop and implement a comprehensive marketing strategy to raise brand awareness within the Orthodox Jewish community and to increase revenue and participation in Yachad’s various worldwide programs.

Primary Responsibilities:

• Provide strategic leadership for all marketing efforts, serving as the primary advocate for the Yachad brand, while overseeing the planning, development, and execution of impactful marketing campaigns.
• Lead the development of strategic marketing plans to achieve measurable objectives, including but not limited to fundraising, engagement, and brand awareness.
• Develop creative and engaging integrated marketing campaigns that incorporate digital, social media, direct marketing, email marketing, video, paid media, and event marketing.
• Partner collaboratively with key stakeholders within each region to develop an annual marketing calendar to optimize marketing offerings and promote efficiency.
• Collaborate with key stakeholders in each region to develop an annual marketing calendar that optimizes marketing efforts and promotes efficiency.
• Build and maintain strong relationships with internal teams and external vendors, ensuring the delivery of high-quality, timely materials while staying within budget.
• Take initiative to lead projects and make informed decisions that effectively balance program needs with organizational priorities, expectations, and requirements.
• Provide guidance and oversight to team members whose work contributes to the overall marketing strategy and campaign.
• Develop, own, and promote compliance with best practices to elevate the quality of outputs and to protect the organization’s reputation.
• Promote executional excellence across all marketing campaigns and channels.

Experience, Competencies, and Skills Required:

• Eight (8) years’ experience in a marketing leadership role.
• Bachelor’s degree or equivalent.
• Have an innate understanding of customer service to ensure satisfaction across regions.
• Proficient in setting and managing expectations.
• Proven ability to set clear goals and achieve results.
• Ability to see the big picture along with the detail-orientation necessary to bring ideas to fruition.
• A leader who can instill confidence and foster collaboration.
• Excellent writing and presentation skills.
• PR experience is a plus.
• Proficient in MS Office and collaboration tools; proficient in software necessary for channel-specific success (e.g., Google Analytics, CMS platforms, all social media channels, etc.) 

Salary and Benefits:

The salary range for this position is between $145,000 and $160,000.

We offer employee-sponsored healthcare, dental and vision plans.

Other benefits include:

• Paid sick days
• Paid vacation days
• Paid Jewish and most Federal holidays
• Short Fridays to accommodate for the Sabbath
• Free life and disability insurance
• 403(b) retirement plan which the OU will contribute 5% of your wage towards retirement savings after you contribute at least 2% (only eligible after 3 years of continuous service)