Marketing Director

Marketing Director (Full-Time)
Location: Remote
Trial Period 3-6 months

Key Responsibilities

Marketing & Content Strategy

• Develop and implement comprehensive marketing strategies that promote JOWMA’s mission and increase brand awareness.
  
  
• Drive consistent growth in audience size and engagement across all platforms.
  
  
• Oversee the creation and execution of a marketing & monetization roadmap.
  
  

Digital & Graphic Oversight

• Manage all digital channels (Instagram, Facebook, LinkedIn, YouTube, Website, Newsletters, Podcast, Email etc)
  
  
• Oversight and creation of all media communications, not limited to, the weekly newsletter, community health newsletter, premed newsletter, flyer templates and original graphic requests, and brand-aligned marketing material.
  
  
• Maintain and oversee updates to the JOWMA website for optimized user experience and content accuracy.
  
  

Content Creation & Branding

• Create and manage compelling, mission-aligned content across platforms.
  
  
• Oversee visual consistency and messaging tone across all media.
  
  
• Manage and maintain a strategic content calendar.
  
  

Social Media Management

• Grow JOWMA’s social media presence and engagement through strategic and creative content creation and partnerships.
  
  
• Monitor analytics and provide regular performance updates.
  
  
• Lead engagement campaigns, such as giveaways, reels, and influencer collaborations.
  
  

Monetization & Revenue Generation

• Develop and execute monetization strategies across platforms, including:
  
  
• Sponsored content and partnerships
  
  
• Paid digital campaigns
  
  
• Affiliate collaborations
  
  
• Exclusive donor or member-only content
  
  
• Optimize donation funnels and ticket sales through email and digital marketing.
  
  
• Track and report on revenue generated via digital platforms.
  
  

Event & Webinar Marketing

• Promote events and webinars through digital channels.
  
  
• Manage technical aspects of virtual presentations, ensuring seamless execution.
  
  

Team Leadership

• Recruit and manage freelance or part-time creatives as executive leadership requests.
  
  
• Provide mentorship and direction for marketing contributors including JOWMA staff, volunteers, and partners.
  
  
• Maintain a collaborative, can-do attitude, ready to assist across teams when needed.
  
  

Data & Security

• Ensure donor and organizational data security and troubleshoot when necessary.
  
  

Collaboration & Communication

• Work closely with leadership on priorities and vision alignment.
  
  
• Collaborate with education, events, and fundraising teams to amplify their initiatives.
  
  
• Propose, test, and implement innovative outreach methods.
  
  

Performance Metrics & Benchmarks

Ongoing

• Bi-Monthly Reports: Analytics on follower growth, engagement, top-performing content, and revenue.
  
  
• Audience & Engagement Goals: Regular tracking of growth, engagement, and platform-specific KPIs.
  
  
• Revenue Tracking: Transparent reporting on all monetization streams.

Interested candidates should submit a resume to

csmoody@jowma.org.