Title: Director, Marketing and Communications
Job Group Category: Exempt
Reports to: Executive Director
The Rodef Shalom Congregation (RSC) Director of Marketing and Communications is responsible for developing effective messaging and communication strategies; creating promotional and informative materials for internal and external communications; public relations and publicity- working with all forms of media, including press releases and digital campaigns, print materials, social media, audio and video and more. Other job duties include:
- Ensure all company materials have consistent and positive messaging and branding
- Quality control on all communications
- Responding to crises or challenging situations quickly and professionally
The Director of Marketing and Communications (DMC) works independently under the general direction of the Executive Director. On a daily basis, the DMC is expected to execute and initiate crucial tasks, engage with staff, collaborate with lay leaders and congregants and interface with the general public. As a front-line representative of the congregation and its clergy, it is essential that the DMC appreciates and practices excellent discretion and judgment.
The DMC creates and provides current information and creative message design and content to congregational departments, Rodef Shalom Board of Trustees, lay-led committees and wider community-based partners. In addition, the DMC is responsible for the development of market communications strategies and manages communication vehicles as well as online, social media, and print collateral. A general understanding of Jewish values, traditions, and symbols, or willingness to learn is crucial. The DMC must possess demonstrated knowledge and applications of non-profit marketing concepts and practices, communications principles and digital and social media best practices and applications.
Principal Duties and Responsibilities
- Develop and implement a communications and marketing plan that promotes the organization, recruits new members and engages current members and the general public.
- Develop and implement timelines for communications projects; develop and implement an organization wide editorial calendar.
- Assist department staff in developing marketing plans, advertising, signage and budgets for programming
- Write, design, & edit recurring publications, weekly email messaging, program and event flyers for both on and off line.
- Manage and keep current the congregation’s website and social media accounts; generate online content that engages members and the general public.
- Write and edit marketing communications for internal departments (the family center, religious schools, education, membership, affiliate groups, etc.) as requested.
- Design print and digital marketing campaigns using InDesign or Canva, ensuring to maintain brand guidelines
- Write and distribute press releases, publicity and public relations information to local media, list serves, & calendars.
- Maintain style, logo, and brand guidelines, manage graphic, photographic, & video files.
- Assist in the annual communication and marketing plan and budget.
- Five years of marketing management experience is preferred; three years non-profit marketing and communications experience required.
- Work experience in a synagogue or Jewish organization and knowledge of Jewish rituals, practices and customs are highly desirable.
- Demonstrated experience with content management systems and mainstream social media platforms.
- Collaborative style and experience with the development and implementation of communications strategies.
- Excellent project management skills; the ability to manage multiple projects, multiple deadlines, and multiple groups within the organization.
- Excellent writing/editing/proofreading and verbal communication skills.
- Strong track record as an implementer and manager of concurrent initiatives.
- Documented ability to prioritize and follow through effectively, timely and on budget.
- Proficiency in Microsoft Office, Mail Chimp/Constant Contact, Adobe Creative Cloud, and Canva or similar graphic design program.
- Demonstrated experience with InDesign, Wix, and SquareSpace website platforms.
Compensation and Benefits:
Salary range: $55,000 -$60,000. This is a full-time (37.5 hours/week), exempt position.
Employee health and vision insurance provided with a 2% employee contribution, dental insurance available with self-pay. Short and long-term disability insurance, life insurance, flexible spending account (FSA), 403(b) plan. Free enrollment for age appropriate child(ren) in Berkman Family Center (pre-school). Temple membership. Professional development opportunities. Paid time off includes 10 sick days, 1 personal day, 10 vacation days.
Rodef Shalom Congregation was founded in 1856. Its storied history as one of the preeminent Reform congregations in North America is matched by its current standing in the Jewish community locally, nationally and globally as a progressive leader in defining Reform Jewish practice for the 21st century. Based upon the egalitarian and inclusive principles of Reform Judaism, Rodef Shalom Congregation is a house of worship for all people and a safe environment. We welcome all individuals and families to pray, learn, partake in social activities and join in social justice and social action initiatives as well as other congregational opportunities.
This position description reflects the general nature level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Send resume, cover letter, writing sample, graphic design and/or website design sample (links) to [email protected]. Deadline for application is June 15, 2022