Social Media Specialist

Michael Ann Russell Jewish Community Center | North Miami Beach, FL, United States

Posted Date 11/11/2021
Description

SOCIAL MEDIA SPECIALIST

POSITION SUMMARY:  The Social Media Specialist engages with targeted virtual communities and social media network users and is responsible for strategic content development and social media management for the Michael-Ann Russell JCC. The person in this role will have a solid understanding of how each social media channel functions and how to optimize content for engagement on each platform. This position’s duties include conception, development, and implementation of social media content across multiple social media channels. The ideal candidate will have 3+ years of experience in social media marketing, reporting on key performance metrics for social campaigns, including paid, earned, and owned media.

GENERAL SUMMARY

  • Define and execute social media strategy through messaging and audience identification.
  • Develop strategic content for all programs and services offered at the Michael-Ann Russell JCC.
  • Monitor and respond to community and user posts and feedback on a timely basis and escalate issues to the Director of Marketing.
  • Generate, edit, publish and share daily content–copy, images, and video–encouraging engagement and growth.
  • Develop and expand community and manage influencer outreach.
  • Maintain an annual calendar with editorial content, recognitions, holidays, celebrations, and special events for all MARJCC departments and programs.
  • Ensure MARJCC brand voice is consistent across all social media channels. 
  • Maintain website content linked to or referenced in social media by ensuring tags and descriptions are optimized and content is accurate, relevant, fresh, and timely.

EDUCATION and/or EXPERIENCE

  • South Florida applicants only! Non-remote position (if you are outside of the South Florida area or seeking remote work, you need NOT apply).
  • 3+ year’s experience in social media marketing and reporting on key performance metrics for social campaigns, including paid, earned, and owned media.
  • Experience and knowledge using social media tools, including Google Analytics and reporting platforms, as well as scheduling software.
  • Experience with photography, video, digital asset production, etc.
  • Ability to generate unique ideas and think creatively.

LANGUAGE SKILLS

Strong ability to write, proofread, and edit copy is required, as well as proficiency in grammar and punctuation.

COMPUTER SKILLS

Experience and knowledge using social media tools, including Google Analytics, social media scheduling software, monitoring, and reporting platforms.

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to stand, walk, and reach with hands and arms.  The employee is occasionally required to sit; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.  The employee must occasionally lift and/or move up to 50 pounds.  Specific vision abilities required by this job include distance vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently exposed to wet and/or humid conditions and outside weather conditions.  The noise level in the work environment is usually loud.

Duration
Full Time
Categories
Social Media
Benefits
401(k) or 403(b) plans | dental | Life Insurance | medical | Paid Holidays | paid vacation | sick leave | vision
Job Location
US

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