92Y is looking for a Senior Manager, Insights to join the Marketing Team.
The Senior Manager, Insights is responsible for managing the use of systems and data to inform business strategies across the organization. Reporting to the Managing Director, Strategic Marketing and Program Administration the job holder will also work closely with the Director, Patron Insights.
Oversee data capture and analysis to proactively inform the development of marketing and other business strategies, and to measure and report on the effectiveness of those strategies.
Create necessary reports and dashboards, analyze data, draw meaningful conclusions, and present recommendations based on data to senior leadership team.
Work with teams to define, implement, integrate and refine monitoring, data gathering, analysis and personalization tools across all digital platforms.
Provide targeted segmented lists for emails, calls, and mailings, and other departments by request and track/analyze responses.
Responsible for overseeing the maintenance and troubleshooting of data integrity.
Translate requests for business intelligence into actionable data capture and analysis projects.
Maintain a central repository of knowledge to assist continual business leaning and improvement.
Oversee the integration of Tessitura and other systems and analysis software, and maximize the value derived from systems.
Maintain awareness of and report on trends, emerging technologies, and best-practices.
Support company-wide use of marketing systems and analysis software, including configuring systems to meet business needs, liaising with suppliers and training users.
Other related tasks as requested by manager
Education, Experience, and Skills Desired:
Bachelor's Degree or comparable work experience within a CRM / Technology field.
8+ years database management experience with proven ability in using data analysis to inform business strategy.
In-depth knowledge of and experience with Tessitura software preferred.
Knowledge of SQL and SQL concepts, including views and stored procedures as well as experience using Microsoft SQL Server and SQL Server Management Studio (SSMS).
Experience working with reporting software and utilities, including InfoMaker, SQL Server Reporting Services (SSRS), and SQL Server Business Intelligence Development Studio.
Experience with Salesforce Marketing Cloud including imports, automations and data extensions preferred.
Expert knowledge of Microsoft Office products with emphasis on Excel.
Experience in data and trend analysis.
Strong organizational and problem-solving skills accompanied by the ability to work in a fast paced, multi-faceted environment.
Proven ability to manage a variety of assignments concurrently, meet multiple deadlines and to work independently as well as collaboratively.
Demonstrate skill in translating requests for intelligence into actionable research projects.
Experience in integrating diverse data systems and sources.
Experience in training users in CRM and other systems.
Project management experience.
40 hours per week; Monday – Friday, 9am – 6pm with a 1 hour unpaid meal break.
All 92Y employees are required to provide proof of COVID-19 vaccination status.