Director of Marketing and Public Relations

We are seeking a dynamic ane experienced Director of Marketing and PR to lead our marketing initiatives and drive brand growth.  The ideal candidate will posess a deep understanding of multichannel marketing strategies and be adept at leveraging digital platforms to enhance our market presence.  This role requires a creative thinker with strong analytical skills who can develop and execute effective marketing campaigns that resonate with our target audience.

Job Summary:  The Director of Marketing and PR is responsibile for managing and implementing branding, marketing, advertsing and public relations initiatives for the JAA, with the overall goals of maximaizing general awareness of JAA's programs and services to increase referrals and motivate donors, and increase community perception of JAA as a leader in the field of aging services.  The Director will drive all related communications efforts with administration and program managers and will construct an overall marketing plan for the organization in alignment with strategic plans and goals.

Job Duties and Responsibilites:  

• Marketing and PR Plan
  • Will develop a comprehensive marketing plan 
• Public Relations and Publicity
  • Produce all press materials and soliciting media for story placement for television, radio, print and public service announcements
• Paid Advertising
  • Creating copy for print ads, overseeing outside graphic designer to produce ads, and coordinating and scheduling all media schedules for advertising
• Event Planning
  • overseeing coordination of all aspects of conceiving of and orgainizing JAA major events
• Annual Report
  • write, produce and disctribute
• Branding
  • Ensure a strong, well thought out, consistent image is embraced and prtrayed
• Social Media
  • Oversee management of JAA website and social media platforms
• Writing
  • Speech writing and/or ghost writing articles/OpEds

Required Education/Training/Experience

• Bachelor's Degree in Public Relations, Communications, Marketing or related field
• 3-5 year's marketing/PR experience
• Non-profit, healthcare, faith based experience

EOE