Digital Marketing Manager

Hebrew Union College | New York, NY, United States

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Posted Date 2/27/2024
Description

About Hebrew Union College

Founded in 1875, Hebrew Union College-Jewish Institute of Religion is North America's leading institution of higher Jewish education and the academic, spiritual, and professional leadership development center of Reform Judaism.

HUC-JIR educates leaders for service to American and world Jewry as rabbis, cantors, experts in Jewish education, and Jewish nonprofit management professionals, and offers graduate degree programs to scholars and clergy of all faiths. With centers of learning in Cincinnati, Jerusalem, Los Angeles, and New York, HUC-JIR's scholarly resources comprise renowned library, archive, and museum collections, biblical archaeology excavations, and academic publications.

HUC Mission

Hebrew Union College-Jewish Institute of Religion (HUC-JIR) is North America's premier institution of Jewish higher education and the center for professional leadership development of Reform Judaism. A multi-campus academic and spiritual learning community, HUC-JIR builds vibrant progressive Judaism in North America, Israel and around the globe by:

  • Studying the great issues of Jewish life, history and thought with an open, egalitarian, inclusive and pluralistic spirit;
  • Educating innovative, visionary clergy and professionals who embody the sustaining values, responsibilities, practices and texts of Jewish tradition to inspire future generations; and
  • Advancing the critical study of Judaism and Jewish culture in accordance with the highest standards of modern academic scholarship.

Position Summary

HUC-JIR seeks a collaborative, creative, and dynamic Digital Marketing Manager to join our Communications and Marketing Team. The Digital Marketing Manager works across the College-Institute to develop an integrated calendar of content for social platforms, website, and email marketing. They will engage with campus life to generate and use a range of content formats to develop compelling social media stories and site content. The manager is responsible for building an active and engaged community through the College-Institute’s digital platforms, which includes regularly creating, curating, and posting diverse and dynamic content, monitoring the channels, and responding to feedback via these channels. The Manager will analyze engagement data on a weekly basis and make strategic recommendations for how to use these insights in ways that measurably advance institutional goals.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

1. Manage HUC-JIR’s email communications, including messaging in support of advancement and alumni engagement, recruitment, student life, academic affairs, public programming, and strategic messaging from the President and other senior administrators.

  • Coordinate with colleagues across all campuses and academic and administrative departments to schedule email requests on a global institutional email calendar to ensure minimal overlap and maximal impact.
  • Create copy and visual assets, oversee content edits and coding, coordinate list distribution requests, and test across multiple platforms, incorporating best practices and emerging trends in email communications.
  • Send weekly roundups of email and social media outreach to internal stakeholders to ensure colleagues are apprised of bulk communications.

2. Create and maintain the College-Institute’s social media channels with appropriate, creative, and timely mission-focused information.

  • Collaborate with departments across the College-Institute for unit-based content.
  • Create dynamic content (text, image, video) to promote meaningful audience participation.
  • Seek out emerging social media avenues and ways of connecting with audiences.

3. Provide best-practices support for unit/campus-specific email and social media content to ensure that it remains branded and mission-focused.

4. Monitor performance analytics to develop data-driven strategies for increasing engagement and provide regular reports on digital media activity to senior administrators and other internal stakeholders.

5. Research, write, and post news features and other content online and across other channels as appropriate.

  • Consult with members of our student, faculty, staff, alumni, and donor communities to identify new content for newsletters, social media, and website.
  • Ensure equity in representation across our academic programs, schools, campuses, identities, etc.
  • Create strategic thematic content to support institutional initiatives.
  • Anthologize content for use by senior leadership, fundraisers, recruiters, and others.

6. Assist with various Communications duties, such as photo management and basic video editing, as necessary.

7. Perform other duties as assigned.

HUC Employee Benefits

Hebrew Union College recognizes employees as one of the most valuable assets to the success of the college. That is why we make it our highest priority to offer a competitive benefits package. Some of those benefits include, but are not limited to:

  • Medical, Dental, Vision
  • Life Insurance, Long Term Disability

  • Retirement Savings Plan - 403b

  • Paid National and Jewish Holidays

  • Paid Vacation and Sick Days

  • Paid Parental Leave

  • Tuitio Remission Benefits

  • Employee Assistance Program

Qualifications

Education

  • Required: Bachelor’s degree in related field

  • Preferred: Master’s degree in Communications or related field

Experience

  • Minimum of five years progressive experience in developing strategic email, social media, and other digital communications, specifically writing and editing content, and project management with a variety of colleagues across a large organization.

  • Expert-level proficiency using Mailchimp for email communications, including designing and building graphic templates to work across all platforms and devices.

  • Expert-level proficiency and fluency in best practices and trends using Instagram, Facebook, X, LinkedIn, YouTube, and Flickr for strategic promotion of complex, mission-driven organization.

Knowledge, Skills & Abilities

  • Superb writing and editing
  • Ability to produce a wide range of written content

  • Basic graphic design

  • Photography and photo editing

  • Basic video production and video editing

  • Creative vision

  • Highly organized

  • Flexible

  • Superior interpersonal and communications skills

Technology

  • Expert proficiency using Microsoft Office 365 products, including Word, Excel, PowerPoint, Outlook, and Teams

  • Expert proficiency using Mailchimp

  • Experience with social media management and analytic tools such as Hootsuite, Agorapulse, Sprout, Iconosquare, etc.

  • Proficiency in Canva, Adobe Photoshop and Illustrator, or similar photo/video editing tools

  • Experience using Monday.com or similar project management tools

Salary60,000.00 - 70,000.00 Annual
Duration
Full Time
Categories
Education - Other | Marketing/Communications | Marketing/PR
Organization Type
Education & Schools | Global Nonprofit
Benefits
Retirement Plans | Dental | FSA | Leave Early for Shabbat | Life Insurance | Medical Insurance | Paid Holidays | Paid Vacation | Parental Leave | Sick Days | Mass Transit | Vision
Job Location
US
Views 286

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