Social Media Specialist

Jewish National Fund | Remote, United States

Posted Date 7/11/2022

About Jewish National Fund-USA:

Unparalleled in the Jewish philanthropic worldJewish National Fund-USA's (JNF-USA) strategic vision has been and always will be, to ensure a strong, secure, and prosperous future for the land and people of Israel. Everything we do -- every project, initiative, and campaign we take on – is integral to our vision of building and connecting to our land. We plant trees, build houses and parks, source water solutions, buy fire trucks, and improve the lives of people with special needs. We boost tourism, support Aliyah, promote Zionist education and engagement, build medical centers and trauma centers, fund agricultural and culinary research, and run an American semester abroad high school in Israel. We do all these things because each project, each program, each partnership, is consistent with our strategic vision – population growth in the north and south, connecting the next generation to Israel, infrastructure development, ecology, forestation, heritage preservation, and more -- all for the land and people of Israel.


Position Overview:

Jewish National Fund-USA is looking for a new Social Media Specialist, who will be responsible for managing the organization's vast organic social media presence. This person will report to the Director of Marketing and work closely with other members of the Marketing Department. This position can be remote unless based near a Jewish National Fund-USA office in the United States. This position can also be based in Israel but must work New York business hours).


Role Responsibilities:

  • Own responsibility for Jewish National Fund-USA and JNFuture on social media, including but not limited to Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok, and others
  • Develop and implement innovative ways to grow all social media channels, generate new followers and drive community engagement
  • Continually explore and implement new, creative and disruptive content marketing approaches to establish JNFUSA's place in the Jewish philanthropic world
  • Be a brand champion, helping to develop brand voice appropriate for each social media channel, and ensuring that voice and personality is reflected in all copy, content, and creative
  • Content calendar ownership with day-to-day management of the social media strategy, creating, curating and publishing engaging content that is on-brand and tailored to each channel
  • Create buzzworthy content and manage campaigns promoting major national events, missions to Israel, products, planned giving, local events and more
  • Collaborate strategically with marketing associates to strengthen relationships with local communities
  • Answer questions and engage with the social media community
  • Build partnerships and implement collaborations with social media influencers
  • Manage and promote the JNF-USA Impact Blog and IsraelCast podcast
  • Work closely with lay leaders on the Social Media Committee; and with JNF-USA President on his weekly Facebook post
  • Generate regular reports to analyze organic social media performance and share with Supervisor(s)
  • Any other duties that your Supervisor(s) may assign to you


Professional Experience & Qualifications:

  • Bachelor's Degree or equivalent in marketing, communications or related field
  • 4+ years' experience in social media strategy, content development and execution
  • Proof of increase in both follower count and engagement is a bonus!
  • In-depth knowledge of social media platforms: Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn
  • Stays up to date with current and emerging social trends
  • Experience using social media management and analytics tools (i.e. Hootsuite, Google Analytics)
  • Organized, detail-oriented with strong interpersonal skills
  • Flexible and thrives in a fast-paced environment
  • Ability to work nights, weekends as needed
  • Ability to travel as needed



  • Days off for all work-prohibitive Jewish holidays, in addition to the secular US holidays
  • 3pm close-of-business on Fridays
  • Flexible expense account for mileage and donor meetings
  • Top-notch healthcare (including dental and vision)
  • Employer-paid life insurance
  • Employer-paid short and long-term disability
  • 403(b) with generous employer contribution
  • Opportunities to travel to Israel
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