Temple Beth Am (TBA) is a forward-thinking, intimate, innovative and engaging congregation dedicated to celebrating traditional and innovative Judaism. Within our synagogue and various sub-communities, and within our ECC-8th Grade Day School, we aim to inspire lifelong learning in a warm, embracing community. Temple Beth Am is located in the Pico-Robertson area of Los Angeles and affiliated with the United Synagogue of Conservative Judaism. With about 900 households in the synagogue and approximately 500 students in school (ECC through eighth grade), the community is known for its robust Shabbat minyanim, warm and engaging community, and for its heimish value system.
As we transition from the current pandemic back to a new reality for synagogue life, large congregations such as TBA must find new ways of servicing its own members through the digital space, as well as reaching out to new members, while remaining sensitive to the cultural and logistical barriers to doing so. This is new territory for us – and for all congregations – and if we are to continue to thrive, we must be prepared to embrace these opportunities. In order to maximize success in these areas, we have created a new position and are ready to hire! We are looking for someone who cares deeply about our organization's vision and mission, has extensive experience in non-profit communications and marketing. and will collaborate with a team of professionals and lay leaders to develop a strategic and integrated plan to promote all activities throughout the congregation.
The Director of Strategy and Marketing:
• provides strategic, pro-active leadership and vision for TBA’s robust presence in a digital space while retaining its core identity focused upon a robust in-person model.
• implements best practices and industry standards to ensure that TBA is at the forefront of marketing and communications trends, with an understanding of core social channels and their audiences, and an ability to adjust content appropriately.
• creates and deploys effective processes to reach current and potential members and leads the development and implementation of a dynamic, forward-looking strategy to strengthen TBA’s engagement with members, the Los Angeles Jewish community and the broader public.
• oversees the creative and editorial direction, development, and production of all TBA communications (i.e: website, print and on-line publications; social media; marketing and advertising)
• works closely with Senior Staff and other professional staff (Membership, Programming, Advancement, Youth) and lay leadership to actualize their communication needs in a professional and timely manner.
• collaborates with staff from Pressman Academy to provide mutual support and ensure that messaging aligns with the overall institutional goals.
• brings subject matter expertise across a variety of communications needs and platforms to this role, with the goal of creating and distributing innovative and creative content to generate excitement for the widest and most appropriate audience. This includes oversight of media technology, live stream coordination, video production and editing and other content platform technologies.
• works as a hands-on marketer who is excited to both think big and do the daily legwork, whether it’s writing posts for social media, digging into analytics, experimenting with a new digital strategy, or creating a new campaign to drive institutional awareness
• supervises the Communications Director, the IT Project Manager, and, when available, a Social Media Intern to organize and coordinate all internal and external communications projects.
Required Skills and Experience:
• 5-7+ years of experience in a similar role within a non-profit or related organization.
• Ability to manage a variety of communications activities at the same time, making sure there are procedures and chains of command in place that align with congregational goals and priorities
• Experience with developing communications and content across multiple types of media including but not limited to: live streaming, digital signage, text messaging, print and video production, and mailing services.
• Demonstrated success with strategic planning to develop and implementation of comprehensive marketing plans and communications.
• Demonstrated proficiency in creating content, including writing, editing, story/image coordination, publication design, and social media and website design and management.
• Demonstrated professionalism and strong interpersonal skills that allow for effective two-way communication with staff and lay leadership
• Knowledge of, or openness to learning about, Jewish rituals, holidays and practices. This is essential to achieve effective marketing within a Jewish institution