Director of Marketing and Communications
Description of USCJ:
USCJ is the synagogue network organization for the Conservative Movement of Judaism in North America. We “Seek Meaning Together” by supporting and connecting congregations and their leaders, strengthening synagogue lay leaders and professionals, and helping congregations identify, embrace, and respond to the needs of the 21st century Jewish community. Our USY program engages thousands of teens in synagogues and other settings. Through a partnership with the Rabbinical Assembly, we also serve as a vital resource for the movement, working strategically to extend our reach to engage individuals beyond synagogue walls.
This position is integral to achieving the vision and mission of The United Synagogue of Conservative Judaism, as the Marketing and Communications Department serves as the central internal agency for several departments within the organization.
Reporting to the Chief Program Officer, the Director of Marketing and Communications is responsible for:
Establishing and implementing strategy to raise USCJ’s profile and spread the vision with the public at large and segmented as appropriate for various audiences.
Cultivating and deepening relationships with the synagogues across our network of communities in North America.
Engaging youth and their decision influencers.
Promoting and increasing program participation in online and in-person programs.
Partnering in our Expanding Our Reach initiative to engage individuals outside of synagogue settings
Overseeing direct mail and direct digital fundraising campaigns.
Throughout, the Director of Marketing and Communications will drive the organization’s integrated communications planning and will be responsible for the execution, metrics, and iterative improvement for the above areas. The success of the MarComm department relies on a proactive, collaborative approach with other USCJ departments and staff.
Duties and Responsibilities:
Develop and execute data-driven marketing campaigns across direct marketing, social media, word of mouth (WOM) marketing, referral marketing, and influencer marketing to attract attendees and communicate the value of USCJ.
Communicate and increase awareness of the thought leadership exercised by the organization’s professionals as well as publicizing best practices, innovative pilot programs, and stories of success of professionals and lay leaders inside and outside of the organization.
Collaborate with staff and external partners – both synagogues and other organizations – to find, curate, and distribute content that will be valued and utilized by all or targeted segments of our audience.
Collaborate with internal partners – in the Synagogue Leadership and USY/Teen Engagement departments - to develop on-going marketing campaigns that promote key national programs and support networking and programs at the local level.
Partner with the department of Synagogue Leadership and serve as a resource to member congregations in developing marketing plans, campaigns, communication, and social media strategies. Offer workshops and webinars to our member synagogues on these strategies.
Drive direct marketing, cultivation, and solicitation of small and mid-level donors and USY/Nativ alumni using all direct channels to achieve a specific fundraising goal. Coordinate with the development professionals, outside fundraising consultant, and volunteer leadership across these efforts.
Lead the collection and analysis of data to optimize efforts and results for departmental and pan-organizational initiatives. Utilize data to tailor communications to specific customer segments within our audience to increase relevance, readership, and perceived value.
Lead broader, brand-building campaigns for USCJ or USY and Nativ with the support of an external agency as needed.
Work with external media consultants to address press inquiries, publicity, and appropriate advocacy.
Develop and implement relationship marketing plans determining the Who/What/When/How of the organization’s outreach and engagement efforts.
Understand and document customer journeys and develop communications which support the progression from gaining awareness, to participating, to becoming advocates.
Develop a content strategy and communications schedule to deliver targeted messaging over time.
Work with the leadership team and staff to recognize communications opportunities and define and execute appropriate strategies in support of them.
Ensure coordinated communications, consistency of message, presentation, and product quality across all USCJ departments.
Leverage market data, key customer insights, competitive intelligence, emerging channel trends, and input from colleagues leading the initiatives, to craft annual marketing plans for the USCJ and USY segments.
Manage, mentor, and motivate a dedicated communications/marketing team to support the development and execution of the marketing and communications strategy.
Exemplify a commitment to ongoing learning and excellence.
Establish and monitor staff performance and development goals, set objectives, and evaluation metrics, conduct annual performance appraisals.
Work cross functionally with other USCJ departments in fulfillment of USCJ’s communications and larger goals.
At least 8 years of relationship marketing experience using direct and digital channels (including social media, word of mouth (WOM) marketing, referral marketing, influencer marketing), ideally in an “in-house” leadership role within a complex (number and variety of constituents) organizational environment and covering areas such as website content, newsletter, and donor communications. At least 4 of those years should be in a supervisory role.
Understand and have experience in customer segmentation and personalization and expertise in planning, executing, and measuring campaigns utilizing direct marketing and social media.
Be data-driven, adept at collecting, analyzing, and utilizing data to optimize efforts and results. Must be familiar with CRM systems and related tools (Salesforce and Pardot a plus). Must have experience with CMS website builders and be comfortable with the design and editing process.
Experience with customer journey mapping, communication planning, and content strategy and development.
Experience working within an organization that has a “field operation” is important.
Experience in the teen and/or young adult market is preferred.
A bachelor’s degree in communications, Journalism, Public Relations, English, Marketing, or a related field. Graduate degree in Marketing or Communications preferred.
Proven ability to articulate and execute a vision
Experience developing and implementing communications strategies.
Ability to gather and analyze data, and provide sound strategic recommendations based on that data
Ability to coordinate the efforts of multiple parties and to work in team environments
Strong administrative and project management skills
Outstanding writing/editing and verbal communication skills
Goal driven and results-oriented
Creative and strategic thinker
Ability to inspire and motivate others
Collaborative team player
Builds strong relationships
Kind and approachable
Familiarity with the Conservative movement of Judaism is helpful.
$95-115K Commensurate with education and experience
Senior staff benefits
Please send a cover****************