Senior Director for Expanding Our Reach
USCJ is the synagogue network organization for the Conservative Movement of Judaism in North America. We “Seek Meaning Together” by supporting and connecting congregations and their leaders and helping congregations identify, embrace, and respond to the needs of the 21st century Jewish life. Our USY program engages thousands of teens in synagogues and other settings. Through our partnership with the Rabbinical Assembly, we are working to build and strengthen our Movement and grow its impact, including through direct engagement outside the walls of our synagogues.
Expanding Our Reach Initiative:
In spring 2020, USCJ and the Rabbinical Assembly (RA) signed a Memorandum of Understanding to align the two organizations in order to expand their reach beyond their natural constituents of rabbis and synagogues, and to strengthening the Conservative/ Masorti movement by bringing its ever-relevant Torah to more people in more places and in more ways.
Reporting directly to the CEO and working closely with the RA Chief Operating Officer/USCJ Chief Program Officer and the Joint Steering Committee of RA/USCJ, the Senior Director for Expanding Our Reach will investigate, strategize and implement engagement strategies to reach people and demographics not yet engaged by our existing institutions.
The Joint Steering Committee oversees a Joint Innovation Fund which will seed many of these initiatives as we seek further funding.
Expanding Our Reach means experimenting with:
• Strategically engaging those who are not currently synagogue members or drawn to synagogue life, including and especially those under
the age of 45;
• Building platforms and modalities to make content available directly to individuals (i.e. a retail approach);
• Identifying partners for:
Creation of content
Distribution of content and services
• Meeting people where they are rather than focusing on bringing people into our buildings;
• Embracing diversity as we think expansively about including all who want to participate.
POSITION RESPONSIBILITIES (First Year):
College Age Students:
• Motivate, mentor, and supervise a part-time college programs coordinator to:
Collect data about where our students attend college and share that data with Conservative rabbis, rabbinical students and other
Conservative Movement organizations working on college campuses
coordinate activities of Conservative Movement organizations, rabbis and rabbinical students on campuses
Plan, launch, and mentor a College Fellowship program of 10 students who will be responsible for planning and executing 2-3 events
per semester on their campus, along with leadership training and study opportunities
• Evaluate the effectiveness and impact
• Evaluate existing research and explore additional engagement prototypes
20’s/30’s Young Adults:
• Work with OneTable on a research project to better understand what this demographic is looking for and how we might partner with
OneTable going forward
• Evaluate existing research and explore other partnership opportunities to engage this demographic
• Evaluate new market opportunities to roll out in-person engagement initiatives (e.g. The Den Collective)
Digital Engagement and Resources:
• Research and pilot social media strategies to reach specific demographics
• Develop a plan for a consumer-focused Movement website for North America
• Develop partnerships and implement pilots for sharing digital content from synagogues and movement institutions
• Coordinate partnerships in planning for an expanded CRM for our Movement’s engagement work
• Oversee efforts and partnerships in developing Movement messaging and branding
DEI and Social Justice Initiatives:
• Find social justice opportunities to engage people not currently associated with Conservative Movement institutions
• Be a voice and offer programmatic vision on expanding our reach to reflect and engage our diverse community
OUR IDEAL CANDIDATE:
Relevant Skills and Experience:
• Proven ability to articulate and execute a vision
• Ability to gather and analyze data, and provide sound strategic recommendations based on that data
• History of developing/managing entrepreneurial projects
• Experience in building and maintaining partnerships with outside organizations
• Deep understanding of the Jewish community at large and the Conservative Movement in particular
• Ability to coordinate the efforts of multiple parties and to work in team environments
• Strong administrative and project management skills
• Outstanding verbal and written communication skills
• Financial development experience helpful
• Goal driven and results-oriented
• Creative and strategic thinker
• Ability to inspire and motivate others
• Collaborative team player
• Curious and optimistic
• Builds strong relationships
• Kind and approachable
Required Education and Experience:
• A bachelor’s degree is required. Advance degree is a plus.
• A minimum five to seven years of project management experience.
• $120,000-$140,000 commensurate with education and experience
• Full Health Care, Pension 403b Plan, and lucrative time off benefits.
• Proximity to New York City is preferred but not required.