Vice President of Marketing and Sales @ CJE SeniorLife

Vice President of Marketing and Sales

CJE SeniorLife (“CJE”) is recognized as a leading provider of programs and services for older adults. Since its founding in 1971, as an affiliate of the Jewish Federation of Metropolitan Chicago, CJE SeniorLife has been helping older adults pursue lives of meaning, independence and good health. Today, CJE has over 300 employees who provide over 20,000 older adults and family members annually with a myriad of programs, services and information. Services and programs include independent housing, assisted living, home-delivered meals, transportation, adult day services, counseling, geriatric care management, health and wellness activities, support groups for clients and caregivers, and numerous lifelong learning opportunities.

Older adults, their families and caregivers turn to CJE SeniorLife at different stages in their lives, and they all benefit from CJE’s invaluable network of support, guidance and resources. What sets CJE SeniorLife apart from other organizations are its mission and values, and how its programs and services complement one another, creating a constellation of care.

CJE SeniorLife takes seriously its commitment to be an Employer of Choice. The organization has implemented several programs focused on enhancing its relationship with staff members, providing for an inclusive workplace environment and creating a culture that lives the agency’s core values.

CJE is currently searching for a senior marketing and sales leader to join our executive leadership team. This leader will:

Guide our strategy for target marketing and outreach campaigns to a wide range of CJE current and future stakeholders.
Create and manage an overarching sales function for CJE; establishing best practices for internal structure and relationships with a variety product lines; as well as alterative incentive-oriented compensation Plan, manage, and oversee competitive analysis and pricing strategies for diverse programs and audiences.
Develop and manage a strategy to adopt and implement a sales-oriented corporate This culture will be based on accountability and cross-selling of CJE services to realize the agency’s commitment to become the destination of choice for older adults and their families.
Create a marketing & sales strategy for CJE’s new organizational structure derived from the 2021 Corporate Visioning work.
Collaborate with internal departments to develop functional and feasible ways to obtain and analyze the effectiveness of targeted marketing and sales campaigns.
Lead the review and selection of a new CRM tool that aligns with CJE’s values and objectives.
Provide high-level marketing communications and work collaboratively across the agency to develop appropriate communications and strategies to support brand management, new business development, internal communications, institutional messaging, and revenue generation (fundraising and product development).
Create and facilitate marketing and public relations strategy that provides CJE leadership with the opportunities to cultivate and enhance meaningful relationships with targeted external audiences, business partners, the media, and key influencers.
Operate as the main point of contact for managing crisis communications.
Writes and edits selected (high level) communications materials to support work of the President & CEO, VP of Resource Development, Marketing Communications Manager, and other staff as needed.
Provides professional assistance to President & CEO in managing Governance and Nominating Committees, to include lay leader education and Serves as primary staff leader for the Marketing Committee of the Board.
Prepares and manages annual marketing department budget and provides guidance for developing the marketing budgets for other program managers.
Education and Experience
Master’s degree in business, sales, marketing or management is preferred.
A minimum of 10 years of experience in leading a successful sales force is required.
A minimum of 10 years of experience in advertising, communications, editorial development, marketing and event planning, including management experience.
Experience in Assisted Living or Social Services is highly preferred.
Strong written and oral communications skills.
Reports to: President & CEO

Location: Chicago, Illinois. Main office located at 3003 West Touhy Avenue in Chicago’s West Rogers Park neighborhood. Currently supporting both onsite and remote work.

CJE Values
Respect—We recognize, honor and acknowledge the inherent value of each person for their wisdom, their culture, their background and their unique history.

Advocacy—We encourage public policy which will benefit our clients by educating ourselves and the community. Furthermore, we give voice to our clients’ needs and facilitate a positive action on their behalf.

Compassion—We treat everyone with caring, sensitivity, understanding, and supportive responsiveness.

Intention—We approach our work and each task with mindful consideration as to what we are doing and why we are doing it, as individuals and as an agency.

Innovation—We continue to advance our knowledge and strive to develop, evaluate and implement new and advanced programming and models of care to bring benefits to our clients, community and broader older adult/health care environment.

Accountability—We are responsible individually and as an Agency for honest, accurate work and interaction with others. We plan strategically and provide measurable quality care with clear fiscal and ethical responsibility.

CJE SeniorLife is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Application Instructions

Job Summary

  • Duration: full-time
  • Benefits: paid vacation, sick leave, parental leave, medical, vision, dental, 401(k) or 403(b) plans, leave early for Shabbat, Life Insurance, Auto Allowance, Paid Holidays, FSA
  • Preferred Experience: Senior Professional (10+ years)
  • Preferred Degree: Masters
  • Job Posted: 2021-07-26
  • Times this job has been viewed: 300 times
  • Job is posted for: 60 days
  • Job Categories: Marketing/PR, Senior Services
  • Organization Type: Community Relations, Senior Services
Job Location
CJE SeniorLife
3003 W Touhy Ave Bernard Horwich Building
Chicago , Illinois 60645-2833


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