National Yiddish Theatre Folksbiene
Now celebrating its 107th season, Tony Award-nominated and Drama Desk Award-winning National Yiddish Theatre Folksbiene (NYTF) is the longest consecutively producing theatre in the U.S. and the world's oldest continuously operating Yiddish theatre company. NYTF, which presented the award-winning Fiddler on the Roof in Yiddish, directed by Joel Grey, to sold-out audiences before it moved to Off-Broadway uptown, is in residence at the Museum of Jewish Heritage – A Living Memorial to the Holocaust.
Under the leadership of Artistic Director Zalmen Mlotek and Executive Director Dominick Balletta, NYTF is dedicated to creating a living legacy through the arts, connecting generations and bridging communities. NYTF aims to bring history to life by reviving and restoring lost and forgotten work, commissioning new work, and adapting pre-existing work for the 21st Century. Serving a diverse audience comprised of performing arts patrons, cultural enthusiasts, Yiddish-language aficionados, and the general public, the company presents plays, musicals, concerts, lectures, interactive educational workshops, and community-building activities in English and Yiddish, with English and Russian supertitles accompanying performances. NYTF provides access to a century-old cultural legacy and inspires the imaginations of the next generation to contribute to this valuable body of work.
The Marketing Associate will support the development, growth and retention of NYTF audiences with particular emphasis on the creation of written materials and department calendar management. This candidate will help to amplify the NYTF name under the guidance of the Director of Marketing & Graphic Design.
The candidate will also work closely with the Director of Marketing & Graphic Design to develop and implement the organization’s content strategy – ensuring timely, relevant, insightful, highly shareable and effective copy through various mediums. The Marketing Associate will work closely with internal teams to produce user experiences to ensure flawlessly curated, highly shareable, and effective copy for print and digital, videos, and infographics for the Theatre’s key audiences, including members, prospects, and influencers, while helping extend the reach of the organization through thought-leadership and name awareness.
The candidate will be a frequent user of social networks, detail oriented, able to work independently and have strong written and verbal communication skills.
Content Creation (Written/Social) in collaboration with NYTF Marketing and Artistic Staff
Fact checking and proofreading of all Marketing content
Maintain content marketing calendar to ensure regular content throughout the year
Coordinate with teams to measure, track and report communications efforts against ticket sales, audience acquisition, and marketing goals
Working with other departments to ensure the timely delivery of marketing materials to Press, public, and third parties
Contributing to the NYTF Monthly Newsletter by writing/interviewing content or soliciting content from appropriate outside artists/organizations. Coordination of content with all contributors.
Develop and maintain Outreach with various affinity groups (Arts, Youth, Jewish)
Management of and communication to all staff of NYTF Social Media calendar
Maintenance of press Listings, Department Files and Database in collaboration with the Digital Associate
Collaborate on Search Engine Optimization under the guidance of the Director of Marketing & Graphic Design
Assist the Director of Marketing & Graphic Design in all NYTF Outreach efforts
Bachelor’s Degree in Marketing and Communications or similar work experience with a passion for culture and community
Strong interest in theater and the performing arts
1-2 years of experience in marketing/communications, sales, audience or business development in the nonprofit or for-profit sector
Excellent verbal and written communication skills, with proven ability to tell a compelling story
Is comfortable working across many teams and levels of management
Experience using marketing and web platforms/software
Familiarity with both Google Suite and Adobe Suite applications (Photoshop/Illustrator/InDesign)
Has an understanding of pre-press techniques
Proactive, can-do attitude
Compensation & Benefits:
Generous Holidays and time off policy
401k with employer vesting match
Start Date: September 15, 2021
NYTF provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, NYTF complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.