The Director of Membership Engagement and Programming is a key leadership forward-facing position responsible for the day-to-day management of the Synagogue’s membership recruitment, engagement, renewal, and retention efforts. The Director develops and implements strategies to identify and recruit new member prospects, encourage engagement, and identify leadership opportunities for current members. The Director will focus on creating connections and community for BHS’s members through innovative programming, volunteer opportunities, and engagement initiatives that are high quality, inclusive, and aligned with BHS’s mission. The Director should be willing to work weekends and evenings as required. This position reports to the Executive Director and works closely with the clergy and lay leadership.
Membership Recruitment and Retention
• Lead efforts to recruit, retain, and meaningfully engage members; support and guide Membership Engagement Committee and liaise with other thought leaders; attend and provide status reports to Board of Trustees on a regular basis.
• Develops outreach strategies for reaching new member prospects, including overseeing new member and potential member mailings.
• Manages membership inquiries by welcoming, tracking and following up with prospective members.
• Helps to ensure that new members are integrated into the BHS community.
• Builds relationships with members, proactively engaging them for ongoing opportunities to learn, grow, and volunteer. Help identify appropriate opportunities for volunteer service that enhances members’ experience.
• Conduct exit interviews of members when possible.
Programming and Event Coordination
• Work with volunteer leadership to create, implement, support and strategically utilize programming as an opportunity to strengthen and build connections among congregants and to deepen their engagement with the Synagogue.
• Working closely with clergy and administrative staff, manages program calendaring and monitors resource allocation and programming schedule.
• Oversee event logistics for membership program events in coordination with others.
• Develop meaningful programming and engagement opportunities for cohorts with similar interests to connect and build relationships with one another.
• Coordinate Synagogue-wide event planning, including High Holy Days; coordinate needs of b’nai mitzvah families working closely with clergy administrative staff, and also other lifecycle events.
Communications and Marketing
• Oversee all digital and print materials, including marketing, informational, and some donor communications.
• Oversee website communication and social media sites and strategize on ways to increase engagement with BHS.
• Works with Membership Engagement Committee and Executive Director to develop membership marketing and promotional materials.
Data and Financial Management
• Manage membership data and financial records and communicate regularly with members on a variety of issues related to their accounts.
• Participate in budget preparation as it relates to membership and programming.
• Maximize utility of Shulcloud (dynamic calendar system and web-based accounting and collections software) and train staff as needed; create forms for event management; handle e- commerce integration.
• Engage in data analysis and forecasting related to membership revenue.
Fundraising and Special Projects
• Assists Executive Director and clergy in strategizing and launching various fundraising initiatives, including the annual appeal and special events.
• Participate as a member of the leadership team in key projects related to strategic planning and innovation, program development, communications, and executes other special projects.
A successful Director will possess strong interpersonal, organizational, and communications skills, understand synagogue culture well, and have highly developed capacity to innovate and improve overall operations. (S)he will demonstrate:
• Exceptional oral and written communication skills and ability skills to relate effectively with clergy, staff, lay leadership, volunteers, and all members of the congregation;
• Ability to manage and prioritize multiple ongoing and developing tasks while following through on short- and long-term responsibilities;
• Ability to handle confidential and sensitive matters with maturity, discretion, diplomacy, and professionalism;
• Empathy and understanding when interacting with congregants and ensure that they feel valued for their ideas, passions and skills;
• Thrives in a team environment, but is a self-starter who thinks strategically and can produce and implement detail-oriented plans;
• Technology proficiency with databases and spreadsheets, Microsoft Office email and calendaring, and experience with various social media platforms.