United Hatzalah is the largest independent, non-profit, fully-volunteer emergency medical services organization that provides first response care in Israel within minutes of the initial call of distress.
All of United Hatzalah’s volunteers are trained and certified as EMTs, paramedics or doctors. Through their State-of-the- art Command Center, United Hatzalah uses a unique GPS dispatch technology to identify the closest and most qualified volunteers to an emergency, maximizing efficient allocation of resources and minimizing response times. Given their proximity, volunteers are able to arrive on scene within 2 to 3 minutes. United Hatzalah provides its services free of charge.
In addition to the proprietary GPS deployment, the key to United Hatzalah’s success in saving lives is its network of volunteers many of whom ride medically equipped “ambucycles” – which can travel nimbly through traffic, narrow alleys and obstructed roadways to bring almost all the necessary medical equipment an ambulance carries to the scene of an emergency. By using a location-based volunteer network and ambucycles, United Hatzalah guarantees that medical care can begin prior to the arrival of a traditional transport ambulance that may be delayed due to distance or traffic.
Friends of United Hatzalah, a 501(c)(3) non-profit organization which supports the work of United Hatzalah of Israel, is currently seeking a Public Relations Coordinator.
This full-time position, based in New York City, will be responsible for driving UH’s PR strategy and execution in the United States and Canada. This position will work in conjunction with our PR team in Israel to drive UH messaging across the continent taking advantage of the organization’s multi-faceted work that focuses on the universal deed of saving lives.
The position jointly reports to the Chief of Staff in New York and the English Language Spokesperson based in Israel and will have significant opportunities to interact with the United Hatzalah staff in Israel and in the United States.
• Generating News Coverage
o Build relationships with national and local media outlets and reporters to place UH in the news more
o Generate stories/interviews/media exposure that highlight the lifesaving work of the organization.
o Focus on substantive coverage, as well as coverage around events, and crises where UH is responding (e.g.
Meron tragedy, response to rocket attacks and other conflict situations within Israel, Surfside Miami
o Have a clear project plan in conjunction with the Israel team as to what is our PR focus on a monthly basis
as well as a social media strategy and content calendar.
o Build a roadmap for success on different issues targeting media that makes the most sense and impact
o Build a template of outreach to media for all events.
o Coordinate with the Founder and Founding Chair on travel to ensure we maximize exposure as they visit various major cities.
o Work in partnership with the Israel office reviewing the best feature stories of work to drive impressions.
o Maintain an inventory of all media coverage on a weekly, monthly and annual basis to measure success.
• Focus on Thought Leadership
o Identify opportunities to generate thought leadership on Israel, EMS, philanthropy with organization leadership.
• Promote Topic Specific Angles of UH Operations
o Build awareness and coverage for the many different aspects of UH – lifesaving, bridging divides in Israel
between communities, Psychotrauma and Crisis Response Unit, Ten Kavod program, and others.
Successful candidates must demonstrate the following:
• 2-3 years of journalism or PR experience.
• Excellent interpersonal skills.
• Strong communication and presentation skills with the ability to serve as a spokesperson for the organization.
• Strong story-identifying and story-telling skills
• Strong computer capabilities, including MS Office (Word, Excel, PowerPoint, Outlook).
• Ability to take initiative, prioritize, and multi-task.
• Ability to work independently and assertively pursue opportunities through execution.
• Ability to develop relationships internally and externally.
• Hebrew language fluency a plus.